Hi Scott! I think the five points you've listed are a great start. I would add a higher-level principle, which is to step back and ask, "What Would Google Do?" (Jeff Jarvis I think you've hit most of the essence already. Engage the customer in conversations... Focus on building a community... See yourself as a platform... Be distributed... Etc... The essence of "marketing" in the Google age is to be so customer-driven that at least your customers are active participants in shaping your message, and at best, you don't even NEED to think about "marketing." Does Google advertise? No. Do they have an insanely thriving, scalable community that spreads their message better and more responsively than they ever could? Yes.