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Your point about the questionnaire and usage of KPI's is great...I think it's a genius idea to start with the audience because as an outside partner, you're just getting up to speed on your clients business and clients usually have a deep insight into their audience segments.
Commented Dec 17, 2012 on The Process of Enterprise Reporting at SemAngel
The Process of Enterprise Reporting
Segmentation is fundamental to enterprise digital reporting and in my last post, I showed how Semphonic is working to embed a two-tiered segmentation deep into the heart of our reports. Those reports are designed to immediately answer both who did something on the Web and what they were trying t...
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