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Bob Cramer
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Here are some more features of the new Band Timeline that independent musicians can take advantage of: http://www.nimbit.com/with-facebook-the-only-constant-is-change/
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FYI ONLY -- For those of you that use Nimbit to promote and sell your music, merch, tickets, and more on Facebook, I just verified on the new Facebook Band Timeline Apps that all of the Nimbit deep linking from your Facebook posts, Tweets, and emails still work great to drive fans directly onto the app page, song, and/or product you want.
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As frustrating as these changes might be, there are a few advantages for Independent Musicians: - much more space for your favorite Facebook music apps (nimbit, root, reverb, etc); with less clutter when you're on those pages - you can pin the stories/messages YOU WANT to the top of the page - you can move your favorite apps to the top and left, and they stand out a lot more (much bigger logos) than when they were lost on the left navigation -- (besides, after someone "liked" you, FB already changed the landing page to the wall and not your chosen landing page, which really sucked) - to make the page you WANT your fans to go to, change the default APP IMAGE to one that will get know your fans will click on it when they land there - Lastly, use promotion apps where you can "deep link" directly onto the landing page you want from your promotions, emails, tweets, and posts Change is a pain (especially after developers and bands put so much time and effort into making their apps and pages look great); and the only sure thing w FB is that things you count on will change; BUT I'd encourage you to embrace these changes -- there's a lot of potential for you and your fans. Bob Chairman & CEO, Nimbit www.nimbit.com apps.facebook.com/nimbitstore
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Here are still the best products for musicians on Facebook: Nimbit's SpotLight http://apps.facebook.com/nimbitstore FanBridge's DTR http://apps.facebook.com/dtr_music Root Music's Band Page http://apps.facebook.com/bandpage Reverb's Band Profile http://apps.facebook.com/rn_my_band Smaller independent companies have a history of producing better products and innovating faster than "most" big companies -- so I'd look to these companies to continue to offer better solutions for independent musicians for a long time to come #nimbit #reverbnation #rootmusic #fanbridge #facebook #bands #bandpage #bandprofile
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LOL ! (hopefully just a very useful article reposted from an ascap article) Bob, CEO, Nimbit
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Clyde -- I love the 6 point summary (below), especially the "Virtual High-Five" ... for those that spend a little time engaging regularly with their fans, and making it "easy" for fans to support you in many ways, the return can be HUGE on Facebook. o Be Ready To Sell Today! o Engage...Don't Advertise o The Virtual High-Five o Reward Fans Then Ask Them to Reward Their Friends o Advertise Yourself to Fans of Similar Artists o Get Creative [and Switch Things Up]
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Thanks for the coverage! The "real thing" is often better than a description ... Here are some example Facebook Spotlight(tm) pages to promote your band and sell direct to your fans: Barb Kessler: https://www.facebook.com/pages/Barbara-Kessler/254256041216?sk=app_96687436973 Fairfax: https://www.facebook.com/fairfaxtheband?sk=app_96687436973 Vertical Horizon: https://www.facebook.com/officialverticalhorizon?sk=app_96687436973 Jim Allchin: https://www.facebook.com/jimallchinmusic?sk=app_96687436973 Evan Goodrow Band: https://www.facebook.com/pages/EGB-Evan-Goodrow-Band/151295138149?sk=app_96687436973 Let me know what you think, Bob, Chairman & CEO, Nimbit
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I agree with Kevin -- they're creating a strong reason to never leave, and to stay there for your online social activity
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Nimbit was at the SF MusicTech -- great buzz ! As we eluded to there, we wanted to let people know we JUST announced an hour ago our new HTML5-based FREE store for Facebook. Here's the Hypebot article: http://www.hypebot.com/hypebot/2011/09/nimbit-wants-to-help-you-make-more-money-on-facebook-music.html Try it for free here on Facebook: http://apps.facebook.com/nimbitstore/ or here: www.nimbit.com Thanks! Bob Chairman & CEO, Nimbit
Toggle Commented Sep 22, 2011 on 7 Standout Startups From SF MusicTech at hypebot
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really liked playing with the Rock Prodigy product - a better guitar hero
Toggle Commented Sep 22, 2011 on 7 Standout Startups From SF MusicTech at hypebot
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Notice that Bonerama is raising funds directly on their OWN website instead of sending them away to a separate fan funding site. http://boneramamusic.com/bonerama-store/#bonerdonor/allaccessbackstagepasses
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I really like SoundCloud as well But it only works going forward, as long as they find a revenue model that will support the free model. We offer a great free product at Nimbit. The only way we can do this is by having another product that people are more than willing to pay for.
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Bandcamp is a very good product, but offering everything free, forever isn't the real world. Unfortunately, the realities of business are pretty simple - the only way to continue to build great products for customers is to stay in business; and the only way to stay in business is to find a way to make "enough money" to survive and thrive. At Nimbit, we offer "free" versions of our direct-to-fan products, but also offer premium plans. We found many self-managed artists, managers, and emerging labels more than willing to pay a very reasonable fee for substantial incremental value. It allows us to continue to bring the best products to our customers. And in the end, that's what's best for everyone involved, especially the customers that dependent on products that they love. Bob Cramer Chairman & CEO, Nimbit
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I absolutely agree Rich (one of the reasons why we're a member of A2IM) - Bob
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Rich mentions that the most “visibly successful” DIY artists (e.g., Trent Reznor, Amanda Palmer) are "off-label", and that labels were responsible for creating the fan bases they leverage today. I view artists like Trent Reznor and Amanda Palmer as NOT DIY artists. They provide creative direction, but have teams supporting them, and exemplify a Direct-to-Fan (D2F) model, not DIY. 

I agree that DIY is not the way to achieve "large-scale" success (artists would spend all their time on business and marketing, not on fans and music) -- but D2F certainly is. As a member of A2IM and CEO of Nimbit, we’ve had the opportunity to work with thousands of independent labels, managers, and artists. Here's what I've seen to add to Rich's "you need a label" perspective: o There are many “types” of successful artists including “up-and-comers”, “off-label”, and “steady independent successes”. Each of these identify and build their fan bases, market to them, and many of them make a very good living doing what they love. o A good label provides capital (money), marketing, and distribution. Today’s best Direct-to-Fan platforms (designed for independent labels, artists, managers, and marketing professionals) make it easy to capture fans, raise funds from fans, market to them, and sell directly to them. In other words – Direct-to-Fan platforms coupled with savvy artists and their teams supplant the services major labels have historically provided. As our industry shifts, Direct-to-Fan platforms are being embraced. 

 I fully agree with Rich’s view that a good label (more importantly, a good “team”) that supports you in building your career is extremely valuable. Many of those labels use Nimbit. But we also have thousands of non-label, independent artists (and their teams) that build strong careers and make a good living using our Direct-to-Fan platform. Bob
 Chairman & CEO, Nimbit (www.nimbit.com)
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I agree with Bruce - you shouldn't ignore MySpace, especially with their renewed focus back to musicians. There are 3 web properties where professional musicians need to be: 1) Facebook, 2) MySpace, and 3) your OWN band website (where you control everything). The challenge is: do you invest your finite time in all three (Facebook, MySpace, Band Website), and if you do (and I think you should), how do you efficiently keep them up-to-date with your latest music, merch, gig dates, tickets, promotions, etc.? (warning: some self-promotion here) - Direct-to-Fan solutions like www.nimbit.com and others enable you to "not choose" one or another, but easily update everything from one online dash which automatically keeps your Band's Website, Facebook Fan Page, and MySpace Direct-to-Fan in sync, and up to date. Bob Chairman and CEO, Nimbit
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What's great about being an artist these days, is that you don't have to rely on someone at a big label to decide for you whether music is good or bad - as a fan, you get to decide for yourself. And sometimes one person's crap is another person's "musical soulmate." With the latest wave of direct-to-fan solutions, artists can now easily build a strong web presence, make their music merch tickets and bundles available to fans, and build relationships with those fans in a way that they "have the potential" to support their careers -- so they can do what they love to do, which is make and play music. Tommy is right - by making it so easy to record, distribute, and market music, the result is there will be music out there that "the masses" (and sometime, even their own mother or best friend) won't care for. But, if you have a following of less than 50 fans, and you can now move that to more than 1,000 and fill your shows, that can be "success" - and, sometimes it takes a while for you to develop who you are as an artist, your music and sound and brand and performance style, and by enabling the career growth of these non-mass-appeal artists, you may be enabling a future superstar in the making. And Jeff is right - the "old music business" metrics of success probably aren't relevant to a majority of artists. Probably because success is in the eyes of the beholder (artist), just like music is in the ears of the beholder (fan). So what if there's great diversity in the music out there, and so what if there's crap out there - fans and free markets will make that determination. But in the end, there will be more music, and more fans listening and passionate about the music, and more musical creativity being encouraged and explored - and isn't that a good thing? Bob Cramer Chairman & CEO, Nimbit www.nimbit.com
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In music, marketing DOES matter - that's the whole point. Marketing is defining your brand, identifying your target market segment, efficiently reaching your target audience/customer, giving them compelling reasons to purchase your product, and giving reasons to build long-term loyalty so your next sales are highly efficient and effective. Solutions are just NOW becoming available to make it very easy to capture your fans, message to them efficiently and in a way you can use those metrics later to better send targeted offers, and to be able to sell digital & physical music/merch/tickets/VIP bundles on any web property or distribution channel - and manage the entire thing easily from one place (e.g., take a look at www.nimbit.com). We currently have over 15,000 unsigned, signed to an independent label, or formerly signed (off-label) artists taking control of their careers - and not simply handing their career's fate and their money to a major label.
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I was in the audience, and Amanda absolutely "gets it". By the way, she filled the auditorium and her notice about the event went out just a few hours earlier via twitter and email that same day. This "direct-to-fan" model is the way the music industry will go. And the foundation is based on (1) identifying who your fans are, (2) developing that "bond" and relationship with your fans, and (3) having your fans support you in any way they can. That support can be bringing you more fans, donating money towards your projects, coming to your shows and buying your merch and music, or buying unique VIP bundles. Amanda seems to practice what she preaches - she passed around an email signup sheet and specifically asked everyone that attended to get on her email list; she communicates regularly with her fans (blog, twitter, etc), and by sharing more of herself, she in return, builds a very passionate fan base; and she applies her "creative talents" not just to her music, but to her business and ways for her fans to support her financially. Throughout time, the arts have been supported through patronage - and today's tools, access, and technology are leveling the playing field for artists of any level or genre to find and connect with their most passionate fans. Bob Cramer Chairman and CEO, Nimbit
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Jul 13, 2010