Outstanding post. It puts in words what I have been living in the last couple of years, and then some. Right now, I am formally CTO in lack of a better title. My main roles are "Head of Marketing" and "Product Manager", and I sometimes have the problem of describing why this makes sense. Now I can just point to your blog post ;-) And maybe I should just adopt a new title. BTW, I am hiring technical staff for my marketing team (apply here: http://www.magnolia-cms.com/jobs).