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Justin Bovington
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From another era: Calvin Klein promoted the launch of CKONE within Second Life, just over 11 years ago! The resulting Machinima was used during the worldwide promotion launches and also as a cinema ad (UK, Europe and USA). Cuation: video contains txt message and flip phones - another era indeed! https://www.youtube.com/watch?v=4y9vy85Cfwg
Who is leading us: The new overlords of our creative expression: Twitter, Facebook and Google. We're not defining our engagement: We wait for 'the crowd' to do the job for us, we've forgotten that innovation is not an idea. We're not telling stories: Not everyone wants to be engaged, they do though want to be entertained.
Toggle Commented Jul 11, 2011 on Context is everything at HolyCow
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Jul 11, 2011