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Rex Whisman
Recent Activity
Yesterday I had a great conversation with a middle school principal about the value of parents in the brand development process. Like other stakeholder groups parents are not always effectively engaged in the education brand develpment process. We need to... Continue reading
Posted Dec 10, 2011 at Brand Champions
Yesterday I had a conversation on this topic with a communications leader from an institution of higher learning, so I thought it would be appropriate to revisit this important subject here. The key to getting buy-in to any venture is... Continue reading
Posted Dec 6, 2011 at Brand Champions
No I am not being a homer. I am being a brand strategist. Ever since the glory days of the 1990s the Denver Broncos have been trying to find an identity. They have tried to replicate the period of time... Continue reading
Posted Dec 2, 2011 at Brand Champions
On the one hand I am probably stating the obvious for many of you, but a number of people still do not appear on LinkedIn when I search them out in hopes of connecting. For some they are not sure... Continue reading
Posted Nov 30, 2011 at Brand Champions
I am periodically reminded of this famous quote from Howard Schultz, Chairman, Starbucks. I often remind others of this quote. I anticipate I will use the quote this morning during a webinar with over 70 PK-12 school educators when we... Continue reading
Posted Nov 29, 2011 at Brand Champions
Saturday, November 26 had been designated as Small Business Saturday. A tip of the hat to small businesses in the United States. A time when we remember that there are more small businesses and more people working for small businesses... Continue reading
Posted Nov 26, 2011 at Brand Champions
On Mondays and Fridays I make the effort to recognize someone or some organization who understands what it means to be a brand champion. Today, I do both. Yesterday marked the official day that Amy Kule became executive producer and... Continue reading
Posted Nov 25, 2011 at Brand Champions
I want to take this opportunity to thank all of my family, friends, colleagues and clients who have made this a special year. I enjoy being your brand champion, and hopefully the feeling is mutual. I would especially like to... Continue reading
Posted Nov 24, 2011 at Brand Champions
This week I read that Southwest Airlines is in the process of developing a new reality show. You might recall that several years ago SWA provided viewers with an insiders view on Airline. Now comes word that they are going... Continue reading
Posted Nov 23, 2011 at Brand Champions
As soon as I heard that the committee charged with fixing financial woes in the United States was branded Super, I knew we were in trouble. That is a lot to live up to. Usually when we see or hear... Continue reading
Posted Nov 22, 2011 at Brand Champions
I have a new favorite Sunday morning program, GPS, hosted by Fareed Zakaria. I had been a fan from watching his reporting and stories on CNN, but just recently did I began viewing Global Public Square on Sunday mornings. Now... Continue reading
Posted Nov 21, 2011 at Brand Champions
The story that we tell and the story that we rely on others to tell about us is more important than our logo. Many people will nod their heads in agreement but very few organizations put that way of thinking... Continue reading
Posted Nov 19, 2011 at Brand Champions
This month marks the silver anniversary of Surfin, the first single released by the Beach Boys. Although I respected the band a great deal and liked many of their songs, in their hay day I leaned more towards the rebel... Continue reading
Posted Nov 18, 2011 at Brand Champions
Most organizations are jumping on the QR code band wagon. Like other technology there are those who are early adopters and there are those who lag behind. Most are in the middle. Once the masses think it is safe to... Continue reading
Posted Nov 16, 2011 at Brand Champions
This week the Clyfford Still Museum opens in Denver. As The Denver Post writer, Kyle MacMillan accurately points out, the biggest challenge will be creating awareness for Still, let alone the museum. I agree.I recall several years ago when I... Continue reading
Posted Nov 14, 2011 at Brand Champions
Whether we are talking about an organization or personal brand, what you stand for and your guiding principles should dictate how you conduct yourself. This is never more evident than what is happening at Penn State University right now. In... Continue reading
Posted Nov 12, 2011 at Brand Champions
We know that today is November 11, 2011. 11.11.11. In the United States, today is also Veteran's Day. The day that is the official annual date when we pay tribute to those who have served in the armed services to... Continue reading
Posted Nov 11, 2011 at Brand Champions
Several years ago I flew Frontier Airlines every chance I got. I was a brand champion. Since then my brand loyalty in and out of Denver has changed. I am now a brand advocate for Southwest Airlines. Why did I... Continue reading
Posted Nov 10, 2011 at Brand Champions
Over the past few years video has become a bigger part of my role as a brand strategist. My organization shoots video during the brand development process for our clients. This helps others feel like they are a part of... Continue reading
Posted Nov 9, 2011 at Brand Champions
A growing number of retail outlets are jumping on the brand wagon and announcing that they will open for business at midnight after Thanksgiving. Best Buy, Macy's, Target and Kohl's to name a few. These are all time-tested brands and... Continue reading
Posted Nov 8, 2011 at Brand Champions
Yesterday I tuned into watch my favorite Sunday morning show, Meet the Press. I was pleased to learn that with that episode, Meet the Press turned 64. It is the longest running television show in the United States. Talk about... Continue reading
Posted Nov 7, 2011 at Brand Champions
I just finished reading ROI of Social Media by Powell, Groves and Dimos. There is a lot to wade through but the authors do an effective job of explaining the importance of metrics for evaluating and planning social media plans.... Continue reading
Posted Nov 5, 2011 at Brand Champions
You probably know that the iconic automotive brand that is Chevrolet turned 100 years old this week. Talk about a time-tested brand. One that has lived longer than the vast majority of the 7 billion people that now inhabit earth.... Continue reading
Posted Nov 4, 2011 at Brand Champions
Wow it has been a week since my last blog post. I would recommend to my clients that they need to blog more often than that. When I mention that they say they have an excuse. I guess I have... Continue reading
Posted Nov 3, 2011 at Brand Champions
I know I have spent a good deal of time in this space sharing views about Blackberry. Well that is because I am a Blackberry user and want to stay that way. I am a brand champion. Although my eyes,... Continue reading
Posted Oct 26, 2011 at Brand Champions