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Oh yeah, anonymous? Read this story about Calorie Reduction Theory: http://www.nytimes.com/2009/10/11/magazine/11Calories-t.html
Money quote: “In terms of cardiovascular diseases — the No. 1 cause of death; 4 out of 10 people die of it in the U.S. and Europe — we know that they will not die of cardiovascular death." The dr. here was referring to people following a calorie reduction diet. According to the article, people on the diet ate all kinds of foods, even hot dogs and hamburgers, but were insulated from heart disease. It's not the type of calories you eat, but the amount.
KFC extends life of Double Down, shortening that of customers
When KFC introduced its bun-less Double Down sandwich in spot markets last year, bloggers and the lamestream media roasted it as as the gustatory equivalent of the Pontiac Aztek. But who's laughing now? KFC announced today that it has sold 10 million Double Downs so far, and the chain has deci...
Thanks for the response. I disagree though. First of all, I'm not addressing this on legal grounds, but on pr grounds. I'm sure they're sticking to this line about Transocean to limit their legal liability, but to the general public, it just looks like they're scapegoating. If you're in BP's position and you are in a business where disasters like this can happen, then the onus is on you to find a responsible contractor and if that contractor screws up, you should take full responsibility, again, not from a legal perspective, but from a pr perspective.
Does BP's strategy of non-apology for the oil spill make sense?
As students of contemporary advertising know, BP not only stands for British Petroleum but also for "Beyond Petroleum." But in the wake of the worst oil spill in U.S. history, it seems the company is also beyond apologizing as well. A visit to the beleaguered company's Web site reveals that...
I think they need to take it to the next level, like have a whole town do it or something. I also wonder what would happen if someone got hurt during one of these.
H&M dancers keep wheezing death rattle of the flash mob at bay
Retailer H&M got considerable bang for its buck with this video—in fact, there was probably no buck involved at all. Yet the clip, shot in San Francisco's Union Square, has gotten more than 28,000 views in the space of about two days. Apparently, few can resist the charms of 55 break-dancing ...
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Mar 15, 2010
I just noticed that the old boxes were 1 lb, but the new ones are 11.5 oz. Package shrink!
General Mills again resurrects vintage packaging for five cereals
This Valentine's Day, get thee to Target, which beginning on Sunday will be exclusively selling a line of five limited-edition General Mills cereals with retro packaging from the '60s and '80s. The cereals are Lucky Charms, Cheerios, Honey Nut Cheerios, Cinnamon Toast Crunch and Trix. This is...
Ferngully rocks by the way.
What's really so fantastic about 'Avatar'?
Before Avatar came out, a colleague of mine said, based on early buzz, that the movie sounded like "the Smurfs running around in the jungle." I laughed, but secretly hoped it was more complex than that. Then I saw it for myself. And it was worse than jungle-happy Smurfs. Its hackneyed plot an...
Thanks for clearing that up.
When is the earliest acceptable time for Valentine's Day ads?
We're used to seeing Christmas ads beginning in August or even July, but what about a pre-Christmas buildup for Valentine's Day? Ellen Davis, a vp at the National Retail Federation, says she saw Valentine's displays at Joann, the fabrics retail chain, a week before Christmas this year. Mean...
On what planet is Feb. 14 "just a week away"?
When is the earliest acceptable time for Valentine's Day ads?
We're used to seeing Christmas ads beginning in August or even July, but what about a pre-Christmas buildup for Valentine's Day? Ellen Davis, a vp at the National Retail Federation, says she saw Valentine's displays at Joann, the fabrics retail chain, a week before Christmas this year. Mean...
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