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Brendan Kelly
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Vijay, I completely agree with your thoughts on the underutilization of RIO measurement tools. Further, many who are using them are doing so improperly or are misunderstanding the data. What are your thoughts on where a marketer has to draw the line when it comes to doing too much? With the amount of data that is available now, over-analyzation can be as big an issue as doing nothing at all. Thanks, Brendan Kelly @CloudNineMedia
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Jun 6, 2012