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Brent Leary
Stockbridge, GA
A guy just trying to make sense of it all
Recent Activity
This could only come from the mind of Susie P.... Very nice! Now you have to keep it up! :-)
Toggle Commented May 6, 2013 on My Boyfriend in the Cloud: Oracle’s Susie Penner Posts on The Cloud and…Relationships at PGreenblog
It's Time to Do More...Now!
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This morning the folks at Do.com, the collaboration platform from Salesforce.com built for the way small businesses work, announced their Do More ecosystem of apps that integrate with Do providing users with a more efficient way to get their work... Continue reading
Posted Feb 13, 2013 at Brent's Social CRM Blog
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InfusionSoft Buys GroSocial - Another Sign of the Times
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My January column for CRM magazine focused on why I thought 2013 would be the year marketing automation went mainstream for small business. Larger companies have been relying on it for years, and many SMBs have been implementing it as... Continue reading
Posted Jan 22, 2013 at Brent's Social CRM Blog
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Enter Sandmen: The Bullpen Group Cometh
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I’m writing this while listening to Metallica’s Enter Sandman. You may want to do the same, or maybe go to YouTube and do a search for “Mariano Rivera Enter Sandman” to get the full effect. Just click on any of... Continue reading
Posted Dec 19, 2012 at Brent's Social CRM Blog
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See you at Brentforce, I mean Dreamforce!
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I’m just having a little fun since I’ll be participating in four sessions at Dreamforce this year. Plus I’ll be doing a series of video interviews with executives at Salesforce.com, Facebook, Cisco, and a few others as part of the... Continue reading
Posted Sep 17, 2012 at Brent's Social CRM Blog
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With iPad in Hand, Jim Fowler is Back with an Army of Info
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We live in an era where Clouds and Crowds dominate pretty much everything… as long as those crowds and clouds are accessible from an iPad. But even with these devices made to make the content consumption experience more “exciting and... Continue reading
Posted Jun 12, 2012 at Brent's Social CRM Blog
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Desk.com's Multilingual Support and Its Potential Impact on Accidental Customer Acquisition
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Who wouldn’t want more accidental customers? As the world gets smaller and smaller there are more opportunities for prospects that weren’t on your radar to find you. And customer service collateral like knowledgebases, community generated responses and the like are... Continue reading
Posted May 31, 2012 at Brent's Social CRM Blog
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Technology For Business Sake – The Return!
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Back in the days (November 2006) before Facebook had 10 million users, Twitter was mentioned on anybody’s TV show, and the iPhone was even around – I hosted a radio show with my friend Michael Thomas called Technology for Business... Continue reading
Posted May 18, 2012 at Brent's Social CRM Blog
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Getting the Big Picture on a Small Budget
I wrote my first post for Yahoo! Small Business Advisor yesterday on the challenges of using the myriad of disparte online marketing tools and tactics to build customer relationships today. I mean trying to get the full picture of how... Continue reading
Posted May 9, 2012 at Brent's Social CRM Blog
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The Amazon Effect: Zuora, Citrix and the Acceleration of the Cloud Economy
When Amazon started making their infrastructure and IT processes available outside the company firewall in 2006 it was a tipping point of sorts for business consumerization of the cloud. Companies of all sizes leveraged a variety of Amazon Web Services... Continue reading
Posted May 7, 2012 at Brent's Social CRM Blog
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CRM Idol is Back on the Hunt for More Fun and Disruption
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In the immortal words of Rakim – Guess Who’s Back? And despite what LL Cool J said, you CAN call it a comeback. Yup it’s CRM Idol time again, folks. The 2012 version of CI kicks off today with the... Continue reading
Posted Apr 30, 2012 at Brent's Social CRM Blog
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Guy Kawasaki Wonders Why Amazon Doesn’t Buy Pinterest, I Just Wonder Why They Won’t Let Me Stream Videos from the Plane
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I’m Just getting back from this year’s SugarCon event in San Francisco. While last year was good, they really upped the ante this year – especially for the industry analysts/blogger/influencer types (BIG shout out to Chris Bucholtz for an awesome... Continue reading
Posted Apr 27, 2012 at Brent's Social CRM Blog
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Radius Brings Sales Intelligence on Small Businesses to All Businesses
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It’s pretty hard to get good information on small businesses, and very hard to get info on very small businesses, which is why a company called Radius caught my attention. While they’ve been around for about three years, they officially... Continue reading
Posted Apr 25, 2012 at Brent's Social CRM Blog
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How a Free Burrito Turned into A $55 Parking Ticket and a Great Customer Experience
It’s hard trying to keep up in the Age of Acceleration. Everything is sped up. Everything is enhanced. Everything is scaled up. And while it’s probably not the case that everything has accelerated (but I still can’t think of anything... Continue reading
Posted Apr 20, 2012 at Brent's Social CRM Blog
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IBM Smarter Commerce for Midsize Businesses – Future Trends
To help companies understand IBM's Smarter Commerce initiative, the SMB Group and CRM Essentials are working on a series of posts discussing how technology is empowering today's customer, and why companies have to change their approach in order to build... Continue reading
Posted Apr 2, 2012 at Brent's Social CRM Blog
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Is Your Midsize Business Ready to Change Before You Have To? Gearing Up for the New Marketing
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In conjunction with IBM's Smarter Commerce initiative, the SMB Group and CRM Essentials are working on a series of posts discussing how technology is empowering today's customer, and why companies have to change their approach in order to build strong... Continue reading
Posted Feb 27, 2012 at Brent's Social CRM Blog
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Swimming with the Smarter Customer: The Speedo International Story
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—The following post was written by Laurie McCabe of SMB Group Recently, Brent Leary and I had the opportunity to talk with Gareth Beer, Ecommerce Manager for Speedo International and learn about how Speedo International is applying smarter commerce philosophies... Continue reading
Posted Feb 6, 2012 at Brent's Social CRM Blog
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What Can We Learn From This Year’s Holiday Season?
In conjunction with IBM's Smarter Commerce initiative, the SMB Group and CRM Essentials are working on a series of posts discussing how technology is empowering today's customer, and why companies have to change their approach in order to build strong... Continue reading
Posted Feb 1, 2012 at Brent's Social CRM Blog
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Goodbye Assistly, Hello Desk.com
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Just as the CRM Idol judges (Paul Greenberg, Denis Pombriant, Jesus Hoyos, Esteban Kolsky and yours truly) were ready announce the four finalists for the Americas award, another announcement beat us to the punch. Saleforce.com dropped the news they were... Continue reading
Posted Jan 31, 2012 at Brent's Social CRM Blog
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Social Blog Carnival: Getting the 411 on Social ROI
This post is part of the Social ROI Blog Carnival at Think Customers: the 1to1 Media blog. Visit the blog carnival post “Calculating the ROI of Social Media” to check out the full lists of posts from numerous well-known social... Continue reading
Posted Jan 24, 2012 at Brent's Social CRM Blog
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Come to Atlanta to Get Down to Social Biz…and for Some Biscuits
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I have the opportunity to go to a lot of CRM/Social events during the course of the year, most of which are held in cool places like San Francisco, Boston and Orlando. And while I love going to those places,... Continue reading
Posted Jan 19, 2012 at Brent's Social CRM Blog
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HubSpot Introduces Marketing Grader
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The folks who brought you the Website Grader, the tool that has graded over four million sites to see how SEO-friendly they were, is at it again. HubSpot – the makers of the popular Internet marketing platform and a host... Continue reading
Posted Dec 6, 2011 at Brent's Social CRM Blog
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One on One Back Story: Jeff Haynie of Appcelerator
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My latest One-on-One conversation just went up at SmallBizTrends.com. Jeff Haynie, ceo and co-founder of Appcelerator joined me to share his perspective on the fast moving area of mobile app development. Appcelerator is a platform and services company that enables... Continue reading
Posted Nov 25, 2011 at Brent's Social CRM Blog
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Reaching The Social Customer: New Tools, New Strategies - Webinar from Social Media Today
I know our collective minds are beginning to focus on turkey and football - ok I guess my collective mind has turned to turkey and football - so before I dive mouth-first into Thanksgiving there is one thing I wanted... Continue reading
Posted Nov 23, 2011 at Brent's Social CRM Blog
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One on One Back Story: Phil Fernandez of Marketo
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I host a conversation series over at SmallBizTrends.com called One on One. I’ve been doing it for about a year. The series is sponsored by RIM, and allows us to gather some really great insights from some of the best... Continue reading
Posted Nov 21, 2011 at Brent's Social CRM Blog
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