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Very smart! More should be following their example. Great way to get customers to click to purchase.
1 reply
Brands that are able to give consumers an authentic interactive experience are the most successful. This is a great example from Bose and Best Buy. Brands shouldn't forget about experiential event marketing and sampling as a way to tangibly connect consumers with their brands.
Toggle Commented May 5, 2011 on A More Interactive Kiosk at Shopper Culture
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Great article and also a fantastic observation by Lara. With social media, that promise has to be delivered through conversation. Sometimes it is the response from a brand (or lack thereof) that is the real key to seeing what a brand is or can be. There are some stellar brands that have been unable to take advantage of social media and use it effectively and then there are some like Method, Moosejaw Clothing, Starbucks and Dell who are taking advantage and doing extremely well. We've been lucky enough to speak with executives at all of these companies on our podcast and have gained some great insights.
Toggle Commented Mar 31, 2011 on What Is A Brand? at Branding Strategy Insider
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Mar 31, 2011