It seems like the objective, however buried, is to rebuke exactly what you've highlighted in both quotes. Popular perception continues to move towards Facebook "friends" being fake friends - so they're trying to spin the relationships you have via Facebook as on par with those real-life moments they depict. It's like McDonalds showing happy people eating their food in clean, nice restaurants - when most McMeals are eaten in cars, alone, and not-super-happy.