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Cap C
Toronto
Capital C • 340 King St. E. • Toronto, Ontario • M5A 1K8 • 416-777-1124
Interests: languages, cognitive science, basf, bell, canada post, cibavision, frito-lay, hallmark, investors group, pepsico, milestones, rbc, psychology, mazda, nissan, samsung, cineplex/scotiabank, canada bread, ici paints u.s., mcdonalds u.s., ideas that give you that funny feeling in your stomach. brand identity, metathinking, canadian creativity, interesting clients- andrew peller ltd., unilever
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May 3, 2011
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Mar 15, 2010
Seed Magazine has a great read on crowdsourcing & gaming http://bit.ly/7SVc7t
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Mate, I just posted this 5 minutes ago in response to your earlier post on logocentrism- but I want the book Chief Belief Officer- logos (the world) vs. mythos (my world): http://www.ted.com/talks/devdutt_pattanaik.html Uses deep-rooted mythological beliefs to explain the clash of cultures. Spot on.
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Mate, to possibly reignite the discussion, check this out: Chief Belief Officer- logos (the world) vs. mythos (my world): http://www.ted.com/talks/devdutt_pattanaik.html Uses deep-rooted mythological beliefs to explain the clash of cultures. Spot on.
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I'm trying to get my bum there, will find you if I do :)
Toggle Commented Oct 6, 2009 on AToMIC at Talent imitates, genius steals
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sit back, apologies
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@ Karl & Faris: I can buy that- consumer-generated myths will be more resilient than agency ones, as they are grounded in trust and empathy. We simply have to stick back and transform from creator to curator.
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Love the 'you vs. your personal brand' distinction, sort of like 'paparazzi shot vs. airbrushed Covergirl' ? What's going to be dodgy in the future is our ability to create the myths with the same intensity as in the past...the consumer has so much power (tools, multiple information reservoirs) that she's able to crystallize her perception of a brand with less room for us to tinker. Brand legends (http://capitalc.typepad.com/my_weblog/2007/01/brand_legends.html) take a hit. Still thinking about liminal :), get to you with some thoughts soon- Hiten
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Mark,you need to read Nassim Taleb's The Black Swan. Your sermons on randomness suggest that you might be up on it already.
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Classy post, I've never seen it broken down like this before. Language-meshing is not decay, but an expansion of our concepts and cultural understanding. I'm sure you've heard of code-switching, the act of switching between languages during conversation. http://mothsmokelingers.wordpress.com/2008/12/15/code-switching-branding-2-languages-2-identities-%E2%88%9E-opportunity/ http://mothsmokelingers.wordpress.com/2008/12/17/code-switching-branding-pt-iii-the-language-fetish/ Would love your thoughts on the above pieces. I've just started devouring your archives, so I'm sure I'll be piping up here often. Regards, Hiten
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Poetic piece Faris. As you said, the 80-year projection forces them to adopt a 'beginner's mind' approach, in which their ideas aren't shackled by experience, training and other animals. There's a cool study with chess experts. They were found to be great at memorizing board positions, as long as these positions adhered to regular formations in a chess game. However, they were pathetic at memorizing sequences that contradicted a sane chess game. It's wicked how your mind stays on even when going to watch stuff such as The Hangover. I've devoured your entire archives over the past two weeks and they've been brilliant. Rock on. -Hiten
Toggle Commented Jul 6, 2009 on Dreams of 2088 at Talent imitates, genius steals
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Faris, I reckon you know about this? http://www.doobybrain.com/2008/06/09/download-the-entire-calvin-and-hobbes-comic-strip-10-years/ The entire collection, in PDF. -Hiten
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Yankcentric has a nicer ring to it...
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