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Cap C
Toronto
Capital C • 340 King St. E. • Toronto, Ontario • M5A 1K8 • 416-777-1124
Interests: languages, cognitive science, basf, bell, canada post, cibavision, frito-lay, hallmark, investors group, pepsico, milestones, rbc, psychology, mazda, nissan, samsung, cineplex/scotiabank, canada bread, ici paints u.s., mcdonalds u.s., ideas that give you that funny feeling in your stomach. brand identity, metathinking, canadian creativity, interesting clients- andrew peller ltd., unilever
Recent Activity
Cap C is now following PickupTrucks.com Staff
May 3, 2011
Cap C is now following The Typepad Team
Mar 15, 2010
Seed Magazine has a great read on crowdsourcing & gaming http://bit.ly/7SVc7t
Commented Feb 3, 2010 on The Actual Crowdsourcery Bit at Talent imitates, genius steals
The Actual Crowdsourcery Bit
smw_newyork on livestream.com. Broadcast Live Free Goodness me isn't the world fast now? Gandhi once said that "There is more to life than increasing its speed" and he was almost certainly right but I wonder what he would have made of twitter. [See previous riff on diminished cultural late...
Mate, I just posted this 5 minutes ago in response to your earlier post on logocentrism- but I want the book
Chief Belief Officer- logos (the world) vs. mythos (my world): http://www.ted.com/talks/devdutt_pattanaik.html
Uses deep-rooted mythological beliefs to explain the clash of cultures. Spot on.
Commented Dec 9, 2009 on Chief Culture Officer at Talent imitates, genius steals
Chief Culture Officer
Earlier this year I was delighted to receive an unbound pre-print copy of Grant McCracken's new book: Chief Culture Officer - for reasons best known to Grant he decided to solicit a blurb from me. [Isn't it awesome that blurb is a real word?] Here's what I said: “In Chief Culture Officer, Gran...
Mate, to possibly reignite the discussion, check this out:
Chief Belief Officer- logos (the world) vs. mythos (my world): http://www.ted.com/talks/devdutt_pattanaik.html
Uses deep-rooted mythological beliefs to explain the clash of cultures. Spot on.
Commented Dec 9, 2009 on Brands as Modern Myths at Talent imitates, genius steals
Brands as Modern Myths
[From here] [From here] Over the course of the last week, 3 separate conversations have led me back to the first paper I ever wrote about brands, which essentially posits that brands have replaced myths in our culture. One of these conversations was with Doug Holt, author of How Brands Beco...
I'm trying to get my bum there, will find you if I do :)
Commented Oct 6, 2009 on AToMIC at Talent imitates, genius steals
AToMIC
Tomorrow [OCT 7th] I'm speaking at the AToMIC conference in Toronto. They think I'm speaking about transmedia planning - and I'll touch on it but I've got a bunch of new ideas I want to try out. I hope they don't mind. Shhh don't tell. There's an interview I did for the magazine behind it - ...
sit back, apologies
Commented Aug 28, 2009 on Brands as Modern Myths at Talent imitates, genius steals
Brands as Modern Myths
[From here] [From here] Over the course of the last week, 3 separate conversations have led me back to the first paper I ever wrote about brands, which essentially posits that brands have replaced myths in our culture. One of these conversations was with Doug Holt, author of How Brands Beco...
@ Karl & Faris: I can buy that- consumer-generated myths will be more resilient than agency ones, as they are grounded in trust and empathy. We simply have to stick back and transform from creator to curator.
Commented Aug 28, 2009 on Brands as Modern Myths at Talent imitates, genius steals
Brands as Modern Myths
[From here] [From here] Over the course of the last week, 3 separate conversations have led me back to the first paper I ever wrote about brands, which essentially posits that brands have replaced myths in our culture. One of these conversations was with Doug Holt, author of How Brands Beco...
Love the 'you vs. your personal brand' distinction, sort of like 'paparazzi shot vs. airbrushed Covergirl' ?
What's going to be dodgy in the future is our ability to create the myths with the same intensity as in the past...the consumer has so much power (tools, multiple information reservoirs) that she's able to crystallize her perception of a brand with less room for us to tinker. Brand legends (http://capitalc.typepad.com/my_weblog/2007/01/brand_legends.html) take a hit.
Still thinking about liminal :), get to you with some thoughts soon- Hiten
Commented Aug 28, 2009 on Brands as Modern Myths at Talent imitates, genius steals
Brands as Modern Myths
[From here] [From here] Over the course of the last week, 3 separate conversations have led me back to the first paper I ever wrote about brands, which essentially posits that brands have replaced myths in our culture. One of these conversations was with Doug Holt, author of How Brands Beco...
Mark,you need to read Nassim Taleb's The Black Swan. Your sermons on randomness suggest that you might be up on it already.
Commented Jul 9, 2009 on Forest fires and influence at Herd - the hidden truth about who we are
Forest fires and influence
Pic courtesy matchstick Finally had time on the long journey west yesterday morning to read the Duncan Watts paper featured here on Friday. Think I understand what he's doing. First the paper is based on a series of simulations which aim to test some of our most common assumptions about how inf...
Classy post, I've never seen it broken down like this before. Language-meshing is not decay, but an expansion of our concepts and cultural understanding. I'm sure you've heard of code-switching, the act of switching between languages during conversation.
http://mothsmokelingers.wordpress.com/2008/12/15/code-switching-branding-2-languages-2-identities-%E2%88%9E-opportunity/
http://mothsmokelingers.wordpress.com/2008/12/17/code-switching-branding-pt-iii-the-language-fetish/
Would love your thoughts on the above pieces. I've just started devouring your archives, so I'm sure I'll be piping up here often.
Regards,
Hiten
Commented Jul 9, 2009 on English as she is spoke at Herd - the hidden truth about who we are
English as she is spoke
I grew up in a part of North London which the 2nd Generation Jewish families were relinquishing to 1st generation immigrants from the Indian subcontinent. My first saturday job was in the local Indian greengrocers - the smells of alien spices captured my imagination as much as the fantastic pac...
Poetic piece Faris. As you said, the 80-year projection forces them to adopt a 'beginner's mind' approach, in which their ideas aren't shackled by experience, training and other animals.
There's a cool study with chess experts. They were found to be great at memorizing board positions, as long as these positions adhered to regular formations in a chess game. However, they were pathetic at memorizing sequences that contradicted a sane chess game.
It's wicked how your mind stays on even when going to watch stuff such as The Hangover. I've devoured your entire archives over the past two weeks and they've been brilliant. Rock on.
-Hiten
Commented Jul 6, 2009 on Dreams of 2088 at Talent imitates, genius steals
Dreams of 2088
On Saturday I went to see The Hangover... [I was going to go sea kayaking but hey, it rained. Whatever. It's awesome. The movie I mean. Not the rain. Although I have nothing against rain. It's awesome in its own way.] ...and I saw this trailer. It's wonderful. And then I saw that it was in...
Faris, I reckon you know about this?
http://www.doobybrain.com/2008/06/09/download-the-entire-calvin-and-hobbes-comic-strip-10-years/
The entire collection, in PDF.
-Hiten
Commented Jun 30, 2009 on Hyperbubble and The Nature of Cool at Talent imitates, genius steals
Hyperbubble and The Nature of Cool
[Used without permission - sorry Bill] Calvin and Hobbes would be required reading if I got to decide these things. If you've never read any I suggest you go find some. I believe it will make your life richer and we will forever know if we are destined to get on based on whether or not you a...
Yankcentric has a nicer ring to it...
Commented Jun 30, 2009 on South African Wisdom at Talent imitates, genius steals
South African Wisdom
I was down in South Africa last week, speaking at a conference called Brands in the Digital World. It was great fun and I got to ride an elephant [not at the conference]. I met some really interesting people down there. Mike spoke passionately about blogging. Patrick pulled out some really i...
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