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Silo between sales & marketing cannot be tolerated anymore! I would recommend MBWA (Management By Walking Around) and repeat what Seth Godin says: Marketing is too important to leave it to the marketing people"! Marketing does not come from the marketing department anymore it comes from the network evaluating products and services 24/7 This is the real dichotomy! Second big change: Marketers HAVE to become technologist and work VERY closely with CIO if they want to keep up with rapidly changing technologies.
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Feb 9, 2012