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CaitlinMarketng
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Perhaps "email is dying" is a better way to phrase it. Check out these stats from comScore: http://www.businessinsider.com/company-bans-email-2011-12?utm_source=Triggermail&utm_medium=email&utm_term=10%20Things%20In%20Tech%20You%20Need%20To%20Know&utm_campaign=Post%20Blast%20%2528sai%2529:%2010%20Things%20You%20Need%20To%20Know%20This%20Morning Email open rates are declining: http://www.marketingprofs.com/charts/2011/5446/email-open-rates-down-click-rates-flat The marketplace is shifting from a point-to-point communication (email) to a constant, omni-directional stream of information with multiple contributors.
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Fantastic post. The social business hinges on 1:1 conversations. Collaboration is the next evolution for social media in business, and the potential value of quality conversation increase exponentially when they happen face to face.
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Oct 24, 2011