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Capsule
Minneapolis, MN
Interests: design, brainstorming, reading, writing, blogging, naming, coffee, logos, branding strategy, packaging.
Recent Activity
I am out of the office on maternity leave until early 2012. Meryl Burman is filling my position during this time. Please contact her with your query: mburman@capsule.us or 612-341-4525.
Thank you,
Yvette
Capsule welcomes Alyssa Strand
We're so happy to have Alyssa Strand join our team as a Junior Designer. She's been interning with us for quite a while, but today she became permanent and full-time. Alyssa is incredibly talented and creative, and has wowed us with her illustration talents especially. Her baking prowess has a...
I am out of the office on maternity leave until early 2012. Meryl Burman is filling my position during this time. Please contact her with your query: mburman@capsule.us or 612-341-4525.
Thank you,
Yvette
I become a parent, you become an account manager.
Your faithful (yet irregular) blogger is soon to join the ranks of befuddled first time parent, and Capsule is seeking a temporary stand-in. It's primarily an account management position, beginning in mid October. Essentially the job involves keeping projects running smoothly by liasing betwee...
I am out of the office on maternity leave until early 2012. Meryl Burman is filling my position during this time. Please contact her with your query: mburman@capsule.us or 612-341-4525.
Thank you,
Yvette
Account management internship open
Now that our lovely current intern is heading back for his final year of school, Capsule is seeking a marketing and account management intern to work 3 days a week at our downtown Minneapolis office. We’re a fun, vibrant and hardworking bunch and we expect the same of our interns. Our interns ga...
I am out of the office on maternity leave until early 2012. Meryl Burman is filling my position during this time. Please contact her with your query: mburman@capsule.us or 612-341-4525.
Thank you,
Yvette
Account management internship open
Now that our lovely current intern is heading back for his final year of school, Capsule is seeking a marketing and account management intern to work 3 days a week at our downtown Minneapolis office. We’re a fun, vibrant and hardworking bunch and we expect the same of our interns. Our interns ga...
I am out of the office on maternity leave until early 2012. Meryl Burman is filling my position during this time. Please contact her with your query: mburman@capsule.us or 612-341-4525.
Thank you,
Yvette
When should a label be used on a product, and when should it not be?
(From the Minneapolis St Paul Business Journal) That is the question that vexes managers at Valley Natural Foods, a 33-year-old Burnsville food cooperative that’s grown into a $12 million business. They’ve introduced a new label, called “Down in the Valley,” that’s intended to highlight their ...
Account management internship open
Now that our lovely current intern is heading back for his final year of school, Capsule is seeking a marketing and account management intern to work 3 days a week at our downtown Minneapolis office. We’re a fun, vibrant and... Continue reading
Posted Aug 5, 2011 at CapsuleBlog
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I become a parent, you become an account manager.
Your faithful (yet irregular) blogger is soon to join the ranks of befuddled first time parent, and Capsule is seeking a temporary stand-in. It's primarily an account management position, beginning in mid October. Essentially the job involves keeping projects running... Continue reading
Posted Jul 26, 2011 at CapsuleBlog
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2
Research bias
Posted Jul 25, 2011 at CapsuleBlog
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Oh. My. God. Your writing has reached new heights. Yes yes yes. I am laughing like a maniac.
My Summer of Rumspringa
People who have children take great pleasure in scaring the shit out of us. I think parents secretly enjoy telling us about all of the things we'll never get to do again. In some ways, I suspect parental misery loves company. Look, I don't blame them. If one couple emerges unscathed, pre-bab...
Sunburst Banjo? Yes yes yes!
Celebrity Baby Naming: 101
If we were rock stars, this would all be so much easier. And no, I'm not referring to a never-ending selection of tight pants or on-call groupies. The rich and famous get a free pass when it comes to the monikers they choose for their offspring. Why is that? When Cher named her son Blue (he ...
A designer's worst nightmare
Posted May 17, 2011 at CapsuleBlog
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Capsule seeks Production Manager
CAPSULE (www.capsule.us), an award winning design firm in Minneapolis, is seeking a full time Production Manager. The Production Manager works directly with art directors, designers and account managers to develop design layouts, create presentation material, prepare files for print and... Continue reading
Posted Apr 28, 2011 at CapsuleBlog
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If it isn't designed, it's jank.
Everything is designed. Everyone is a designer. So, where does that leave us? Think about it. Step outside your day and look at your world. You drive in a designed car or take a designed train. You live in a... Continue reading
Posted Apr 5, 2011 at CapsuleBlog
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Account management internship open
Capsule is seeking a marketing and account management intern to work 3 days a week at our downtown Minneapolis office. We’re a fun, vibrant and hardworking bunch and we expect the same of our interns. Our interns gain invaluable experience... Continue reading
Posted Apr 4, 2011 at CapsuleBlog
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What a CUTIE!
a cranberry girl dress
Liddy has her new costume on. It's much simpler than Sadie's and Delia's—much more fitting for an almost 4 year old. The design comes from a family favorite, Peter in Blueberry Land . Warning, this link is for a mini version, not the nice big one I am holding here. At times all three gi...
In honor of Hideki Yamamoto
Posted Mar 23, 2011 at CapsuleBlog
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Account management internship available
Capsule is seeking a marketing and account management intern to work 3 days a week at our downtown Minneapolis office. We’re a fun, vibrant and hardworking bunch and we expect the same of our interns. Our interns gain invaluable experience... Continue reading
Posted Mar 22, 2011 at CapsuleBlog
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0
Can a business card save humanity? FUSE 2011 is...
Posted Mar 18, 2011 at CapsuleBlog
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Charlie Sheen is winning.
Is the Charlie Sheen implosion a publicity stunt? Let’s talk about the stars in Hollywood. They are valuable assets to the broadcast industry. And, as we all know, brands are property with contracts and agreements in place to make sure... Continue reading
Posted Mar 8, 2011 at CapsuleBlog
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Really, what is sustainable? How long are we...
Really, what is sustainable? How long are we talking? Are we talking years, decades or lifetimes? Many lifetimes, I hope. A couple weeks ago I dinged Cameron Diaz for not being authentic in her sustainable behaviors. Since that time, I've... Continue reading
Posted Mar 2, 2011 at CapsuleBlog
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What do Wayne's World and the Declaration of Independence have in common?
The delicacy of meaning. We use language to communicate, to add meaning and allow others to translate and understand. Meaning is both delicate and changing. As generations, we attach new meaning to words. Just try to explain that the word... Continue reading
Posted Feb 24, 2011 at CapsuleBlog
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Your brand needs you
Rational reasoning is a necessity for business. The more we make a case and use words like we use numbers, the more we can rationalize our decisions in business. This pushes words like "feel" and "believe" out to the edges... Continue reading
Posted Feb 4, 2011 at CapsuleBlog
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Doc Martens: an ailing relic.
Posted Jan 5, 2011 at CapsuleBlog
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Post holiday blues
Posted Dec 27, 2010 at CapsuleBlog
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Seeking talented design intern
We're seeking a design intern to assist our creative team. Please email me at yvette dot capsule dot us - thanks. Continue reading
Posted Dec 20, 2010 at CapsuleBlog
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