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I maintain sustainable products review site and we have been wondering about Kellog's brand strategy with this one for some time. We have seen many things like this happen in the US. Take for example, the other sustainability issues like the competition between biofuels and the grain markets. I think companies like Kellog have some larger life cycle issues to worry about. Their grain harvest cycles would be one example. I have no information on whether or not real Beet is more sustainable than red-40. Maybe red-40 is made from recycled materials or something to that effect. Just food for thought,
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As the owner of a caused based company, I have a lot to say about this. Overall, I am very supportive of what VR is doing, but I'd like to elaborate. On my site: We help to build renewable energy projects, so we're already doing the giving as we go. We believe that companies should integrate a giving component into every profit component. In this way we can all reap the "spillover" effects. We hope that many people will consider adding a giving component to their operations like and Vertical Response. Cheers, Matt Oden CarbonPig Founder
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Dec 21, 2009