I totally share your perspective on this topic. The concept of a corporate family still exists, but perhaps they are all ran by the Corp equivalent of a Tiger Mom/Dad (overly demanding, and never quite being able to live up to expectations). The cultural norm definitely seems to be "...at least 44 hours..." Even doing a little extra doesn't seem like "extra" anymore. Somehow, just putting in your 40 means you are not ambitious or career-minded. What we may be witnessing now is our very own American/Karoshi. The scary part, overworked, whether out of necessity or even if just to give the illusion of "necessity," is increasingly a badge of pride in our culture.