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Eryc, I agree that "that SFA as it exists today is dead."
The fix - redesign from the user point of view, which is inherent in many of the tools your referenced.
Tks, Scott
Commented Feb 19, 2012 on SFA Is Dead. Vive la SFA! at Selling Power Blog
SFA Is Dead. Vive la SFA!
Eryc Branham is CEO and founder of Cogar Branham, a business and services incubator, and he can be followed @erycbranham. For selected articles and research, visit www.salesopscouncil.com. Sales force automation (SFA) has failed us. Think about your own sales team members; do they use their...
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