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Cathieericson
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Absolutely...for all three reasons cited! Can be frustrating, but is usually not surprising. It takes an amazing client to see the value of "outside the box." Our local PRSA chapter included an award category one time for "Close...but no go" where we could honor those brilliant ideas that never got implemented. It would have been judged "just for fun." Not one agency entered an idea, even though we all have them. I guess no one wanted to air their "laundry" to borrow your sock analogy.
Toggle Commented Mar 23, 2012 on An agency- firing idea at RepMan
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Mar 23, 2012