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C. Edward Brice
19 year marketing professional specializing in demand generation strategies for the 21st century
Recent Activity
To ensure ABM success it is best to view the program as a distinct process or framework as it relies on dedicated technology, coordination, and support across the organization in order to make it a success. In this installment of the ABM series we will look at key elements of an ABM process and what technology should be considered in supporting this process. Continue reading
Posted Nov 13, 2016 at Marketing-Gimbal
87% of B2B companies (Sirius Decisions) now say ABM is extremely, or very important to their overall marketing. Why? Several key trends are converging to create a new B2B marketing environment, and one that has fundamentally changed B2B marketing. Continue reading
Posted Nov 7, 2016 at Marketing-Gimbal
So is account based marketing (ABM) just the latest buzz word for B2B marketers? Or is ABM going to become part of the B2B marketing landscape going forward? In part one of this series we look at the early challenges of ABM. Continue reading
Posted Nov 1, 2016 at Marketing-Gimbal
A few weeks ago Greg Head, the CMO of Infusionsoft, invited me out to visit him, and to take a tour of his company. It’s rare that I ever get to have an opportunity to meet other professional colleagues, and... Continue reading
Posted Oct 7, 2014 at Marketing-Gimbal
Interesting read across several compelling resources Nuff said. Continue reading
Posted Jul 29, 2014 at Marketing-Gimbal
Internal multimedia presenation on what the end to end marketing function does inside one particular comapny Continue reading
Posted Jan 18, 2012 at Marketing-Gimbal
Target Fails To Connect The Dots With Missoni Launch Continue reading
Posted Sep 13, 2011 at Marketing-Gimbal
I recently tried Intel’s interactive brand campaign, in support of launching their Icore5 processors, and was blown away by the creativity, and the personal level of engagement their brand had with me for 2 minuets. This is what socially connected... Continue reading
Posted Jun 2, 2011 at Marketing-Gimbal
A fantastic TED talk by Morgan Spurlock of "SuperSize Me" about the world of big corporate advertising and its incestuous relationship with the media channels. Morgan's new movie "POM Presents: The Greatest Movie Ever Sold" The thought of true transparency... Continue reading
Posted May 3, 2011 at Marketing-Gimbal
In the days of hype, and circumstance there are far too many marketers who jump from one tactic/fad to the next in search of the holy grail, assuming they can even define what the holy grail of marketing is. From... Continue reading
Posted Jan 6, 2011 at Marketing-Gimbal
A few months ago I contributed to this crowd sourced effort by Mac McIntosh and Dianna Huff. The ebook is now complete and available for free download. In this ebook ten broad categories of mistakes were identified that B2B marketers... Continue reading
Posted Dec 21, 2010 at Marketing-Gimbal
With Wikileaks, and the emergence of “Hacktivism” corporations everywhere are finally getting the message that they, and their customer’s data are only as secure as their weakest link. Notably this week we heard of McDonalds’ losing customers emails due to... Continue reading
Posted Dec 15, 2010 at Marketing-Gimbal
I came across a recent article in USA Today this week on how most of the major marketers who are advertising during Super Bowl XLV will unveil social media contests, as part of their campaign effort. The article noted that... Continue reading
Posted Dec 14, 2010 at Marketing-Gimbal
According to recent research by eMarketer more companies will start blogging to support their marketing efforts with 43% of all US companies expected to have some form of blog in use for marketing by 2012. What’s still amazing to me... Continue reading
Reblogged Aug 18, 2010 at Marketing-Gimbal
Be a Mormon and not a Jew when it comes to your viral marketing according to Jonah Peretti, CEO at Buzzfeed. Peretti posts 5 tips on how to make a message or idea go viral in todays environment: · Create... Continue reading
Posted Aug 17, 2010 at Marketing-Gimbal
Quick little post I did for Businessweek online. What other sins would you have added? Six Social Media Sins Posted by: Today's Tip Contributor on July 9, 2010 Social media are not intended for you to syndicate your corporate message.... Continue reading
Reblogged Aug 2, 2010 at Marketing-Gimbal
Facebook launches Questions feature By Ben Parr, July 29, 2010 10:45 a.m. EDT July 29, 2010 10:45 a.m. EDT | Filed under: Social Media via Now you can crowd source answers from the Facebook Community. With 500M members... Continue reading
Reblogged Jul 30, 2010 at Marketing-Gimbal
A reminder to everyone in business, that in the age of user generated content, world class brand experience, from 1st touch through the entire lifetime of the customer is of paramount importance and is the ultimate brand differentiator. Soldiers Have... Continue reading
Posted Jul 2, 2010 at Marketing-Gimbal
Why B2B Marketers Must Adopt Social Media View more presentations from C. Edward Brice. Continue reading
Posted Jun 30, 2010 at Marketing-Gimbal
Earlier this year Edelman released their annual Edelman Barometer 2010. The Edelman Trust research has been most interesting in the last few years due to the global economic climate, and the lost of trust in institutions from governments, to financial... Continue reading
Posted May 23, 2010 at Marketing-Gimbal
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Mar 15, 2010
On Friday our PR firm sent this post fromSageCirclerelating to Forrester's recent decision (some say it has been in effect since mid to late 2009) to ban all personal blogs from analysts that relate to topics they are researching for... Continue reading
Posted Feb 7, 2010 at Marketing-Gimbal
Hi Michael Thanks for your comment. I did think about that. The intent of the comment was to stress the notion that social media went mainstream in 2009 and as a result we saw some of the more crazier and humorous aspects of social media in 2009. Many people still question the value of social media and so I was trying to leverage a humorous aspect of that fact by calling back to "jump the shark" which is reference to the once famous Happy Days TV show episode that after which never really captured the initial sprit of the show as it went more mainstream from that point on. In many ways Social media has changed and has become mainstream. As such we see a lot of non value adding content mixed in with the value. Nothing different from any other form of media. I did question the usage but went with it anyway, but it appears that my initial assumption was correct in that there may be the potential for some misunderstanding of the original intent especially in written form. Good point and thanks for your comment.
I gave a presentation at Social Media Arizona yesterday on 10 trends for social media in 2010. Its in the context of marketers and business. Let me know what you think. 10 Trends For Social Media In 2010 Social Media... Continue reading
Posted Jan 26, 2010 at Marketing-Gimbal
Thanks for your comments David. Agree that many of these trends are just starting and that they are not at full run yet. I do see them as trends that will impact in some way at elast some thought cycles for B2B Marketers. Thanks for the great comments. ED