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Enjoying this marketing series so far. Hope all is well with you, professor Nesheim.
STARTUP MARKETING: (5) Startups win by being different -- not by being better
Management wants better products. Marketing wants different products. Build better products more efficiently and at lower cost = management = left-brained. Build products that are different in the mind of the consumer = marketing = right-brained. Amazon didn't become the leading seller of books ...
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Posted Jan 11, 2010 at Chang's blog
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I'm at Googleplex now
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Welcome to TypePad! This is a sample post you can...
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Posted Nov 17, 2009 at Chang's blog
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