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Charles Thrasher
Seattle, Washington
Interests: Digial advertising, search engine marketing, SEO, PPC, analytics.
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An equally interesting question is whether the middle layers of management would resist. Any cultural transformation could be dropped in its tracks if ignored by all those intervening layers.
I suspect that the abrupt succession of Microsoft's CEO is part of this painful transition. At least it's opened the door. Whether Nadella walks through remains to be seen. Given what little I know of the man, I'm hopeful.
Commented Mar 18, 2014 on The coming Cultural Revolution Part 2 of 3 - Why I joined Change Agents Worldwide at Robert Paterson's Weblog
The coming Cultural Revolution Part 2 of 3 - Why I joined Change Agents Worldwide
This is a portrait of Admiral Sir John Fisher as First Sea Lord. To save the Royal Navy and to push it ahead of all other navies at at time, he set in motion a change in culture that risked losing it all. He knew that if he did not make this change, another navy, the US, France or Germany woul...
Wonderful post, Robert. England's transition to a modern navy, the cultural resistance to the change and the historic perspective that it was ultimately a decision to remain competitive or become irrelevant is a powerful story. I especially liked the bit about the disrespected engineers.
This story, more than any I've heard, placed Microsoft's challenge in perspective for me. We're in the same place 200 years later. The choice isn't whether to adopt enterprise social media as the most recent business fad but whether to remain competitive or become irrelevant.
I hope that Satya Nadella is our Sir. John Fisher but I'm not depending upon it.
Commented Mar 18, 2014 on The coming Cultural Revolution Part 2 of 3 - Why I joined Change Agents Worldwide at Robert Paterson's Weblog
The coming Cultural Revolution Part 2 of 3 - Why I joined Change Agents Worldwide
This is a portrait of Admiral Sir John Fisher as First Sea Lord. To save the Royal Navy and to push it ahead of all other navies at at time, he set in motion a change in culture that risked losing it all. He knew that if he did not make this change, another navy, the US, France or Germany woul...
The Economy of Sail
Posted Sep 28, 2010 at Working Sail
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Greatest Show on Earth
As a project manager with SMB Advertising, Microsoft's search advertising segment that focuses on small and medium business, I’ve got ringside seats at what promises to be the greatest show on earth. Perhaps not a seat, exactly. My job is more like the street sweeper that follows the elephants. Continue reading
Posted Dec 18, 2009 at Collaboration
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What is wrong with Bing?
What’s wrong with Bing? Well, nothing. But something is wrong with our advertising, our branding. I think we’re broadly missing the mark. Seth Godin recently defined brand as “…the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another….A brand’s value is merely the sum total of how much extra people will pay, or how often they choose, the expectations, memories, stories and relationships of one brand over the alternatives.” There’s a television commercial for Hills Brothers Coffee that’s currently airing. A young man returns home from... Continue reading
Posted Dec 16, 2009 at Collaboration
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Perhpas there really is an #VALUE! industry segment and you're an unwitting member.
Commented Dec 15, 2009 on I love it when a mail-merge comes together… at Lies, Damned Lies...
I love it when a mail-merge comes together…
Would you buy BI services from a company that can’t successfully execute a mail-merge? Not to mention ones that send unsolicited e-mails to drum up business…
Corporations Red in Tooth and Claw
Posted Dec 14, 2009 at Collaboration
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Introductions: Project management in online advertising
I’m a project manager for Microsoft’s digital advertising initiatives in the SMB (small, medium business) segment. That’s what this blog is about, the stuff that interests me in the online advertising market. Continue reading
Posted Dec 14, 2009 at Collaboration
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Charles Thrasher is now following The Typepad Team
Nov 19, 2009
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Linda, thanks for your kind comment.
Charles
Commented Aug 1, 2009 on A Small Dog’s Death at Salish Sea
A Small Dog’s Death
Yesterday Moppet died. Linda cried all day and fell asleep crying. So much grief, such a small dog. Today the page is blurred by my tears. I’m slower to respond than Linda; perhaps only one of us can be crazy at a time. Moppet could no longer stand upright when we took her to the vet the last t...
Although Customer Service should lead the advance, other departments should be entrained.
Commented Jul 18, 2009 on Who Should Lead the Customer Social Media Interaction? at The Forrester Blog For Business Process & Applications Professionals
Who Should Lead the Customer Social Media Interaction?
By Dr. Natalie Petouhoff I've had a number of interesting debates on who should lead the customer social media interaction in the last few weeks. In part, this question comes up because a great deal of social media was initiated in the Marketing department via listening or brand sentiment progr...
A very successful piece of art, I might add. Ed, if you would prefer I'll remove it from the blog. I found the original at the location hyplinked in the attribution.
Commented May 20, 2009 on Blood Moon at Salish Sea
Blood Moon
The recent lunar eclipse (August 28, 2007) began on the Pacific Coast around 2:00 am, what was once referred to shipboard as the graveyard watch. This remarkable montage was taken of the moon sailing over Portland. Click the image to see the detail. Photo attribution: Ed Williams, Chief Engi...
Chris, thanks for caring. It seems absurd to feel so much about a small, obnoxious dog but there it is.
Commented Apr 28, 2009 on A Small Dog’s Death at Salish Sea
A Small Dog’s Death
Yesterday Moppet died. Linda cried all day and fell asleep crying. So much grief, such a small dog. Today the page is blurred by my tears. I’m slower to respond than Linda; perhaps only one of us can be crazy at a time. Moppet could no longer stand upright when we took her to the vet the last t...
Thanks, Chris. You have the distinction of being the only person of which Mizzen was jealous. She doesn't pee on just anyone's bed!
Commented Mar 25, 2009 on A Eulogy Before Its Time at Salish Sea
A Eulogy Before Its Time
My dog is dying. Her hind legs have become unmanageable, unruly. She can no longer hold her water through the night. She pisses in places that offend her dignity. Her body has become more rebellious than her will to control it. Her life is accelerating relentlessly toward its ending. To watch h...
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