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Charles Thrasher
Seattle, Washington
Interests: Digial advertising, search engine marketing, SEO, PPC, analytics.
Recent Activity
An equally interesting question is whether the middle layers of management would resist. Any cultural transformation could be dropped in its tracks if ignored by all those intervening layers. I suspect that the abrupt succession of Microsoft's CEO is part of this painful transition. At least it's opened the door. Whether Nadella walks through remains to be seen. Given what little I know of the man, I'm hopeful.
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Wonderful post, Robert. England's transition to a modern navy, the cultural resistance to the change and the historic perspective that it was ultimately a decision to remain competitive or become irrelevant is a powerful story. I especially liked the bit about the disrespected engineers. This story, more than any I've heard, placed Microsoft's challenge in perspective for me. We're in the same place 200 years later. The choice isn't whether to adopt enterprise social media as the most recent business fad but whether to remain competitive or become irrelevant. I hope that Satya Nadella is our Sir. John Fisher but I'm not depending upon it.
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Image Tags: Commerical sail,sail transport,peak oil,Charles Thrasher My wife isn’t keen on the idea of hauling freight under sail. When I begin talking about the inevitable decline in oil production and the relentless rise of energy costs, her eyes glaze and her attention strays to something more interesting like the... Continue reading
Posted Sep 28, 2010 at Working Sail
As a project manager with SMB Advertising, Microsoft's search advertising segment that focuses on small and medium business, I’ve got ringside seats at what promises to be the greatest show on earth. Perhaps not a seat, exactly. My job is more like the street sweeper that follows the elephants. Continue reading
Posted Dec 18, 2009 at Collaboration
What’s wrong with Bing? Well, nothing. But something is wrong with our advertising, our branding. I think we’re broadly missing the mark. Seth Godin recently defined brand as “…the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another….A brand’s value is merely the sum total of how much extra people will pay, or how often they choose, the expectations, memories, stories and relationships of one brand over the alternatives.” There’s a television commercial for Hills Brothers Coffee that’s currently airing. A young man returns home from... Continue reading
Posted Dec 16, 2009 at Collaboration
Perhpas there really is an #VALUE! industry segment and you're an unwitting member.
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Any company wants to reward its best, its brightest, its most productive. But does inciting competition among fellow team members or across teams actually work? Is it the most efficient, most economical, most productive means of encouraging productivity? Continue reading
Posted Dec 14, 2009 at Collaboration
I’m a project manager for Microsoft’s digital advertising initiatives in the SMB (small, medium business) segment. That’s what this blog is about, the stuff that interests me in the online advertising market. Continue reading
Posted Dec 14, 2009 at Collaboration
Charles Thrasher is now following The Typepad Team
Nov 19, 2009
body, td { color: #000000; font-size: 13px; line-height: 16px; font-family: Helvetica, Arial, sans-serif; } p { margin: 10px 0 10px 0; } blockquote { margin: 20px; } a { text-decoration: underline; color: #0000FF; } .content { margin: 10px 10px 30px 10px; } .footer { margin: 10px; } .footer a { color: #000000; } Linda, thanks for your kind comment. Charles
Toggle Commented Aug 1, 2009 on A Small Dog’s Death at Salish Sea
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Although Customer Service should lead the advance, other departments should be entrained.
A very successful piece of art, I might add. Ed, if you would prefer I'll remove it from the blog. I found the original at the location hyplinked in the attribution.
Toggle Commented May 20, 2009 on Blood Moon at Salish Sea
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Chris, thanks for caring. It seems absurd to feel so much about a small, obnoxious dog but there it is.
Toggle Commented Apr 28, 2009 on A Small Dog’s Death at Salish Sea
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Thanks, Chris. You have the distinction of being the only person of which Mizzen was jealous. She doesn't pee on just anyone's bed!
Toggle Commented Mar 25, 2009 on A Eulogy Before Its Time at Salish Sea
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