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ChrisDrinkut
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Solid advice Jon. I hate that I didn't meet you at #smplus I really think your advice about photos is worth deep consideration. I dig what Jason Falls does - he's great - but even in his presentation I'd say there is room for improvement in applying the right photos. Two things: (1) the photo should be an extension of the point you're making, like you said above. It should emphasize the point, and "the big image, to abbreviated text" is more solid advice. And (2) Using the 'right' image is about in part finding room to say what you need/want to say. Finding an image that provides you (a) room enough, and (b) the right coloring (ie enough light space in the image to contrast your dark words, or vice versa) is a tough job at times but if done correctly makes a stellar slide. Here is Jason's presentation from #smplus notice that a couple slides the white words fade - get lost - in the light backgrounds. Whoops. *Still a great presenter & presentation. http://www.socialmediaexplorer.com/conversational-marketing/
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May 26, 2010