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chris stephenson
I'm a media strategist at PHD Australia. I like what I do.
Recent Activity
hey there everyone. a very quick post to let you know that Mediation has a new home. after a bit of a rest I'm back up and running at ... please jump there to catch my latest mediations and... Continue reading
Posted Jul 10, 2013 at mediation
so I was listening, as is my want, to Simon Mayo and Mark Kermode's Movie Review Podcast (which is very good btw) as they were live from The Sundance Film Festival which was visiting London. they were interviewing John Cooper,... Continue reading
Posted Jun 14, 2012 at mediation
Dove's 'The Ad Makeover' campaign allows women to replace ads promoing low self esteem with something a little more positive John Hammond: You're right, you're absolutely right. Hiring Nedry was a mistake, that's obvious. We're over-dependent on automation, I can... Continue reading
Posted Apr 24, 2012 at mediation
a Scout Trooper with a fragmentation grenade: has no bearing on the post other than the fragmentation reference but any excuse ... source there's a very good opinion piece in this week's Adnews by MediaCom's head of implementation, planning and... Continue reading
Posted Apr 5, 2012 at mediation
thanks for the comment Xikan. yup I think it's definitely harder for established players to innovate but as you've pointed out the proof is there in the form of market leaders who have... and as for billing rankings - I hear ya!
1 reply
the above video sets the context for a report released last week by Google and the Boston Consultancy Group, which has some rather interesting findings. the report's key findings are that Australia's media industry is healthy, however it is the... Continue reading
Posted Apr 2, 2012 at mediation
its a brave new world kiddo. a brave. new. world ;o)
1 reply
Encyclopedia Britannica and FHM to cease publication (images via Guardian and Mumbrella) news reached mediation last week of two very different publications that are set to cease print publication. at first there may seen to be little in common between... Continue reading
Posted Mar 20, 2012 at mediation
so I've been roused from a bit of a blogging famine (not self-imposed) by the surfacing of a rather remarkably brilliant bit of storytelling on two fronts by The Guardian. on one hand, the above is (nice one BBH) a... Continue reading
Posted Mar 7, 2012 at mediation
so as a bit of a Chrimbo pressie I took up a year's subscription to the BBC's iPlayer offering on iPad. one of the first things that I got my teeth into was a documentary from a couple of years... Continue reading
Posted Jan 2, 2012 at mediation
breaking news courtesy of @mrbenjaminlaw of twitter fame (thanks Benjamin and Mimi), suggests that the above rather excellent and marvellous ad for Australian marriage equality has secured enough funds to be broadcast on national TV this weekend. the GetUp! campaign... Continue reading
Posted Dec 1, 2011 at mediation
hey there Tali3sin first up thanks for the comments - really appreciated... fortunately I'm not new to gaming - from Wonder Boy through Lara, Galaxy and ICO I've happily gamed my way through the last couple of decades ... I simply wanted to use AC:R Animus Edition to demonstrate the extent to which transmedia theory is now being played out in games but to the main point, whilst I agree that immersion won't be the solution for every brand in every situation, I do believe that its easier and more effective to craft passive communications from an immersive place, than it is take passive comms to an immersive place. my point was that the default is all to often passive. we can't add participation or pass-along designs and ambitions in at the end - they have to be 'baked-in' to our strategies and plans from the start. I wrote a while back about the need for schedules to accommodate the super-users and the passive massive... I think this is as relevant here. I'm not arguing for consistent and continuous immersive experiences - that would get exhausting for everyone. but I do think we have to make starting from an immersive place the new norm ... thanks so much again for the feedback and comments - genuinely appreciated
1 reply
"Several years ago in the video game industry the big buzz word was "transmedia". it was a term that was coined for original worlds and properties that spanned multiple venues, from the game to the TV series to the movies... Continue reading
Posted Nov 22, 2011 at mediation
we watched and discussed the above case study (or a version of it) at our weekly plannery-type meeting a few weeks back. whilst the tone of the discussion was generally positive, there was a nagging persistent line in the debate... Continue reading
Posted Nov 7, 2011 at mediation
I was lucky enough to jump across to Auckland last week (for meetings, I wasn't that lucky) where it wasn't hard to notice that there was a small rugby competition in progress. aside from the obvious signs - like Steve... Continue reading
Posted Oct 14, 2011 at mediation
getting tactical - Nokia's takeovers which appeared across a range of titles today thanks to Kate M who pointed me in the direction of the above earlier today; a great example of smart, relevant and appropriate tactical planning. no futurology,... Continue reading
Posted Oct 5, 2011 at mediation
oh hello cookie perhaps its because I'm a digital immigrant (first email send 1995 aged 18) but I'm still sometimes genuinely surprised and more than a little delighted at just how good our industry has become at what we do.... Continue reading
Posted Sep 28, 2011 at mediation
the evolution of the brand as demonstrated by adidas: branded products, adverts, content, conversations and now living in the beginning was the thing. and so that we could determine origin and provenance of the thing, there was the branded thing.... Continue reading
Posted Sep 26, 2011 at mediation
2016: Beyond the Horizon | Mark Holden from PHD Worldwide on Vimeo. it's just after the joke about swallowing two micro chips for breakfast, that Mark observes that 1.2 billion are now socially networked, and are connected through technology in... Continue reading
Posted Sep 19, 2011 at mediation
bright shiny and new: the revamped Telstra ad that broke this weekend much has already been said of Telstra's re-branding effort, which manifested itself over the weekend in print and on TV. it's all bright, shiny and new, and doesn't... Continue reading
Posted Sep 19, 2011 at mediation
twenty two years in the waiting, The MAG is Back From The Future it took about thirty seconds. thirty seconds from receiving this IM from Alex S... to fall utterly in love. "i could see you in those" the... Continue reading
Posted Sep 9, 2011 at mediation
The more you tighten your grip, Woolies and Coles, the more brands will slip through your fingers my return from a rather long winter blogging break has been greeted with the glad tidings that some brands have finally chosen to... Continue reading
Posted Sep 7, 2011 at mediation
Audi and Klout (an online influence indexer) have created a page that gifts its special socialites with a free wallpaper last week saw another step towards community and existing-customer-based comms planning becoming the predominant way through which brands can connect... Continue reading
Posted Jun 28, 2011 at mediation
Yoruba ceremonial drums, Nigeria. picture from here. so the lovely Emily got for me a signed copy James Gleick's The Information for my birthday (thanks Emily) and whilst I'm only a couple of chapters in, its already proving to be... Continue reading
Posted Jun 25, 2011 at mediation
Got a big idea that you want to bring to life? Create a plan, share it and make it happen with help from the PlanBig community so the lovely and awesome Zaac posted a link to my wall of the... Continue reading
Posted Jun 22, 2011 at mediation