#2 If the Haiti tragedy taught us nothing else, it's that we all have a strong sense of goodness. We long to connect with something meaningful & even possess a sense of responsibility to do so. To recognize there is a need...and to fill that need. George Clooney's a great actor but what comes to mind for most of us is his generosity. To organize the HOPE for Haiti event so quickly with so much celebrity support...amazing influence. A great company does "good" in the world....contributes, connects. Your company should have a social strategy that gets you out there in... Continue reading

So this is the 1st of my Top 10 Marketing Must-do's. (The remaining 9 will be revealed in subsequent weeks...so please get my feed so you don't miss out.) #1 Branding is the most important asset a company can have. It's what your company is all about..what you stand for. It's more than your name or your logo, it's your entire identity. So to start, it would be a good idea to come up with a VALUE statement. More than a "mission" statement, a "value" statement will define your core values and will help you center all of your marketing... Continue reading

It is time! Over the last few years, we've endured a roller-coaster ride of marketing budgets. From extravagant sponsorships of flawed personalities (like a certain golf icon) to slashing even our prospecting budgets (gasp$#@!!), our businesses are now trying to play catch-up to the current state of the union! But you need to get ahead of the curve. Business leaders are beginning to understand that the first ones to promote themselves in this up-swinging economy will have the largest share of the pie. So you won't want to miss these posts. They'll give you some valuable tools to implement this... Continue reading

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