Hey Gary - Consider me a subscriber after reading this post. Great stuff, and couldn't agree more. Have had similar reactions when speaking to PRSA groups in Cleveland when I lived there. The usefulness of these organizations was, at one time, in being able to connect professionals with one another. We could gather for an hour or so every month and talk about issues facing the industry. Now, those interactions happen at lightning speed on blogs, Twitter, Facebook, forums, etc... Similarly, these organizations were useful in helping new professionals network with existing professionals in order to land a job. Now? Those new professionals can network 24/7/365. Just not sure I see the value, especially if I'm being asked to shell out a decent amount of cash to be a part of it. Thanks again for the post.