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Blase Ciabaton
Naples, FL
Direct Mail & Mailing List Specialist for PR & Marketing Professionals, Nonprofits & Small Businesses
Recent Activity
Thanks for your question! Not sure, but I do know that you need to have at least 200 pieces of mail to qualify for any sort of USPS bulk mail discount.
4 Common Mistakes That Increase Postage And Hamper Direct Mail Delivery
Tweet A wise man once said “begin with the end in mind.” This wise adage certainly applies to direct mail campaigns. Many penny-wise marketers have spent hours searching for the least expensive way to get a mailer printed only to overlook common pitfalls that blow a campaign budget or doo...
Yes, as long as you meet the size & thickness requirements.
New Business Mail Option: Every Door Direct Mail
Tweet Bulk mail without a mailing permit? Yes, it's now possible. Postage as low as 17.5 apiece? Yes, that's how the brand new Every Door Direct Mail program from the USPS works. Every Door Direct Mail (EDDM) is perfect for the do-it-yourself local business owner or marketing professio...
If you use a meter machine, postage is currently 48 cents apiece for letter-sized mail, but if you apply a physical stamp, it's 49 cents apiece. Thank you!
How Will the January 2014 USPS Postage Hike Impact You?
Tweet The USPS has scheduled postage rates to go up across the board on Monday, January 27th, 2014. Each year, the USPS is allowed to raise rates. As long as the proposed rate increase falls within the rate of inflation, there's no need for approval from the US Congress or any other entity....
Good question, the easiest thing to do is to work with a bulk mail professional or commercial printer that is already set up with a bulk mail permit at the USPS. If they are not already set up to use precancelled stamps, they can make a trip into the USPS to take care of this-there is no cost to have this option added. Otherwise, you would need to pay to get your own bulk mail permit.
Best of luck!
Blase
Getting First Class Attention Without Paying For First Class Postage
Tweet Shhh...I'm going to let you in on a little secret about saving money on bulk mail postage in the US. Don't share this with your friends unless you REALLY like them. One of the most common requests that I get from my customers, is the request to use first class postage for their mail...
2 tabs within 1" of the edge along the sides or along the top will be fine as long as your mailer is not stapled. Please make sure you're using at least 70# text weight paper. Best of luck!
Direct Mailers Take Note: January Effective Date for New Tabbing Regulations
Tweet If you send folded marketing mail that's not in an envelope, then you need to get up to speed quickly on the new tabbing regulations from the USPS that take effect on Saturday, January 5th, 2013. These new USPS rules will require you to pay attention to a variety of factors including:...
How Will the January 2014 USPS Postage Hike Impact You?
Posted Jan 21, 2014 at Direct Mail answers for PR & Marketing Professionals, Nonprofits, and Small Businesses
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Rules for stitched mailers are governed by weight & thickness, not page count. For letter-sized, stapled self-mailers, your mail piece can weigh a maximum of 3 ounces and must be less than 0.25" thick. Remember, stitched mailers require a third tab placed 1" from the bottom right hand corner.
Direct Mailers Take Note: January Effective Date for New Tabbing Regulations
Tweet If you send folded marketing mail that's not in an envelope, then you need to get up to speed quickly on the new tabbing regulations from the USPS that take effect on Saturday, January 5th, 2013. These new USPS rules will require you to pay attention to a variety of factors including:...
When Will the USPS be Closed in 2014?
Posted Jan 19, 2014 at Direct Mail answers for PR & Marketing Professionals, Nonprofits, and Small Businesses
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USPS News: Explaining the Intelligent Mail Full-Service Initiative
Posted Oct 20, 2013 at Direct Mail answers for PR & Marketing Professionals, Nonprofits, and Small Businesses
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Great question Doug! The new tabbing regulations only apply to letter-sized mailers (smaller than 6" x 11"). If you mail at the size you are proposing, then it's considered a "flat" by the USPS and the regulations due not apply.
Technically, you don't have to affix any tabs, but to maintain the integrity of the piece, I'd recommend that you use at least 1.
As a flat sized mailer, however, regular first class postage will be somewhere in the neighborhood of $1.10 apiece depending on weight. You can take one to the USPS and have them confirm exact postage.
Depending upon the quantity of newsletters you plan to mail, there may be other solutions.
Direct Mailers Take Note: January Effective Date for New Tabbing Regulations
Tweet If you send folded marketing mail that's not in an envelope, then you need to get up to speed quickly on the new tabbing regulations from the USPS that take effect on Saturday, January 5th, 2013. These new USPS rules will require you to pay attention to a variety of factors including:...
QR Codes and Direct Mail: A Perfect Pair
Posted Apr 29, 2013 at Direct Mail answers for PR & Marketing Professionals, Nonprofits, and Small Businesses
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Direct Mail Versus Email Marketing: Who Wins the Battle?
Posted Apr 16, 2013 at Direct Mail answers for PR & Marketing Professionals, Nonprofits, and Small Businesses
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Great question! If you want to do your own mailings, you'll need to purchase a mailing permit from the USPS. The annual fee is currently $200. Before you do this, you'll also want to make sure that you have a solution in place for updating the addresses on your database before each mailing. To avoid the $200 fee, and the address updating requirement, you may want to consider working with us or another bulk mail professional. Best of luck!
Help, I’m a Nonprofit and Need to Get Set Up to Mail at a Nonprofit Rate!
Tweet Are you a 501C3 nonprofit organization or charity trying to raise money? If so and you do not already mail at the deeply discounted nonprofit rate, then you need to read this. By filling out a simple form at the US Post Office and providing a few key documents, you can be set up to ...
Great question Kathy! Yes, you still have to follow the same presorting and address updating requirements when using precancelled stamps. You still need to have a minimum of 200 pieces as well.
Getting First Class Attention Without Paying For First Class Postage
Tweet Shhh...I'm going to let you in on a little secret about saving money on bulk mail postage in the US. Don't share this with your friends unless you REALLY like them. One of the most common requests that I get from my customers, is the request to use first class postage for their mail...
Thank you! You're absolutely correct, as of Jan 27th, 2013 rates for EDDM retail have increased to 16 cents apiece. I've updated the pricing in this post to correspond.
How to Guarantee the Lowest Postage with Every Door Direct Mail
Tweet Are you confused about the new Every Door Direct Mail program from the USPS? Are you trying to get the tantalizingly low 17.5 cent postage rate but not sure if your mailer qualifies? Then this post is for you. The primary reason that there is so much confusion about the program is th...
Great question! Just sent you some follow up info via email.
Direct Mailers Take Note: January Effective Date for New Tabbing Regulations
Tweet If you send folded marketing mail that's not in an envelope, then you need to get up to speed quickly on the new tabbing regulations from the USPS that take effect on Saturday, January 5th, 2013. These new USPS rules will require you to pay attention to a variety of factors including:...
Great info Kurt! Thanks for stopping by and sharing!
Direct Mailers Take Note: January Effective Date for New Tabbing Regulations
Tweet If you send folded marketing mail that's not in an envelope, then you need to get up to speed quickly on the new tabbing regulations from the USPS that take effect on Saturday, January 5th, 2013. These new USPS rules will require you to pay attention to a variety of factors including:...
January 2013 Deadline for Mandatory Adoption of Intelligent Mail Barcode by USPS
Posted Dec 27, 2012 at Direct Mail answers for PR & Marketing Professionals, Nonprofits, and Small Businesses
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Mark, what an amazing post! Well written and well done. It illustrates the point that you're trying to make beautifully. Thank you for sharing!
Write a soap opera, not a news story
For the best part of thirty years, Eastenders has dominated the TV ratings. The Christmas episode from back in 1986 attracted over 30 million viewers and still retains the record for Britain's most watched TV show. And I bet this Christmas, it will be there at the top of the ratings yet again. A...
Direct Mailers Take Note: January Effective Date for New Tabbing Regulations
Posted Dec 12, 2012 at Direct Mail answers for PR & Marketing Professionals, Nonprofits, and Small Businesses
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How Will the January 2013 USPS Postage Hike Impact You?
Posted Nov 28, 2012 at Direct Mail answers for PR & Marketing Professionals, Nonprofits, and Small Businesses
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What You Need To Know About the New Every Door Direct Mail Website
Posted Sep 11, 2012 at Direct Mail answers for PR & Marketing Professionals, Nonprofits, and Small Businesses
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Big Guys Get Personal Too
Posted Aug 22, 2012 at Direct Mail answers for PR & Marketing Professionals, Nonprofits, and Small Businesses
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Denise, thanks for your comment-great question! If you don't print the barcode on the mail piece, the USPS will. By printing the barcode yourself, or working with a vendor that does this, you save additional postage, so you may as well print the barcode. There is an area toward the bottom right of the mail piece where you can add the barcode so that it is less associated with the address.
Good luck!
Getting First Class Attention Without Paying For First Class Postage
Tweet Shhh...I'm going to let you in on a little secret about saving money on bulk mail postage in the US. Don't share this with your friends unless you REALLY like them. One of the most common requests that I get from my customers, is the request to use first class postage for their mail...
Tom,
Thanks much for stopping by, and thanks for your comment. Unfortunately, precancelled stamps do in fact require a permit. You can purchase your own permit, or work with a professional mailer, like myself, and avoid having to get your own permit. Best of luck to you!
Why does it take so long to get approved to mail at the Nonprofit Rate?
Tweet Shhhh! This is top-secret info that you will not find published in any USPS manual, but it will help you to get your application expedited to mail at the nonprofit rate. Yes, it’s legal, but I only found out about this info as I watched 2 nonprofits struggle through the review & app...
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