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As someone who is charged with building a market for a product, I am often asked about availability of our Farnum Hill Ciders in splits or small format bottles. While I understand the urge for on premise accounts in particular to have a smaller size, the truth from the production side is that changing your bottling line and suppliers, packaging, etc. is quite costly. I hope that Hazlitt sees huge growth in sales from the small bottles, but remain skeptical.
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Feb 10, 2010