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citizenbay
cultural change citizen, founder citizenbay, citizensound, mondaymediachat, wearecurious
Recent Activity
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Prof Rob Seymour Sides have been taken. Lines are drawn. Who will control the marketing future? On the one side, we have the numbers people. They wave their "Big Data is the Future!" and "Down with Fluffy Nonsense" placards, comforted... Continue reading
Posted Sep 16, 2014 at citizenbay
Much discussion in the Media industry centres around the BIG AGENCY NETWORKS, their views of the world, their agendas, clients issues with them, and how these networks are aiming to be more agile, flexible, responsive, and 'fill in your own... Continue reading
Posted Jul 2, 2013 at citizenbay
You don't have to be weird to be wired So sings Mark E Smith of the most British of bands, The Fall, in their 1982 song Totally Wired. Maybe so, but for some, the idea of having your pulse, BMI... Continue reading
Posted Jun 17, 2013 at citizenbay
First of all, apologies to both Koenieboomboom and Indy_Neogy for the delay in posting your comments! The site got hacked and I had to block all comments whilst I filtered all the spam. Within that nonsense, I discovered your two fantastic comments... To Koenieboomboom, your point on storytelling is a good one, though it begs the question as to whether the media agency is the agency to deliver on that. Clients also want agencies to work together, not just for the good of the business, but also because it makes the clients life less stressed - they are human after all. The fascinating thing though is about whether the agencies, as they are shaped now, have a right to exist in the future at all. It is the boutique agency, as Indo Neogy rightly points out too, that is shaping the future model/s and payment structures. It is the little known agency that is defining the boundary of what an 'agency' can do to help the client. And Indy, your powerfully made point about product engagement is becoming ever more relevant. For me product is communication. The visual cues of colours and logos, the tactile experience of getting to the Toblerone chocolate, the sonic experience of opening a bottle of Grolsch, the entertainment of the Innocent drinks packaging. And then there is, of course, the actual functional/emotional benefits of the actual thing itself. The "Product as Communication" piece of the puzzle will become more evident as we see 'the internet of things' evolve and the products 'communicate with us, with our phones, with our quantified self, and with our wallets. thanks to both of you
"70% of marketing activity has low arousal" So says Karen Nelson-Field of Ehrenberg-Bass Institute and Phil Townsend of Unruly Media, just after their presentation at the Festival of Media Global 2013. They had spoken at the event on what makes... Continue reading
Posted Jun 3, 2013 at citizenbay
Big Data. Aren't you just tired of hearing these two words? There seems to be 'Big Data' panels here, VP of Big Data there, and an Integrated Holistic Big Data Strategy hiding round the corner ready to pounce on you.... Continue reading
Posted May 29, 2013 at citizenbay
I recently headed off to the Festival of Media Global in Montreux to listen to a wide range of speakers, network and seek out inspiration. Whilst there, the guys at CSquared kindly allowed me to sneak a few interviews with... Continue reading
Posted May 21, 2013 at citizenbay
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I have been busy shaping up my work on what makes an Elegant Business (which started with my little chat at TEDx Porto on Elegant Business). Basically, a framework to help companies deal with the world they inhabit. A key... Continue reading
Posted May 9, 2013 at citizenbay
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I recently attended the World Federation of Advertisers 60th Anniversary conference in Brussels. Excellent insights from CMOs of some of the largest companies in the world. The opening speech came from Karel de Gucht, the European Commissioner for Trade. Whilst... Continue reading
Posted Mar 27, 2013 at citizenbay
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His name is Mr. Robinson. He works for London Underground, often at Clapham Common tube station. Originally hailing from the Caribbean, Mr. Robinson has worked for LU for an incredible 38 years. Next week is his last week. He is... Continue reading
Posted Feb 8, 2013 at citizenbay
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Those lovely people at GDR Creative Intelligence kindly asked me to ponder how retailers could get more people to the physical store. Driving more people to store, or driving people to store more often, in itself is intensely challenging. With... Continue reading
Posted Nov 12, 2012 at citizenbay
Earlier this year, I was kindly invited to speak at TEDx Porto and chose to share my thoughts on Elegant Business. For some the idea of Elegant Business may conjure up smart business outfits, coiffured hair, fresh breath and well... Continue reading
Posted Sep 17, 2012 at citizenbay
What is media? The media industry is in flux. Media Agencies and Media Owners are redefining themselves, whilst others redefine them too. New companies are appearing with what seems increasing speed, carving out their own territory in the land of... Continue reading
Posted Apr 14, 2012 at citizenbay
Anne-Laure I hope it is working for you and others now. Please let me know
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The investments committed to marketing are investments contributing to the short, medium and long term health of a business. The most common criticism of the marketing function from others within the organisation is what is seen by some as the... Continue reading
Posted Nov 10, 2011 at citizenbay
Great post Roo, particularly getting brands to remember that they too need to think about whether they are ready to give up info about themselves.
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Well, the Festival of Media is underway again. Last year I had fun following it on Twitter, whilst playing Conference Bingo. Here was my card of last year. So I have prepared one for this year too.Here it is. Some... Continue reading
Posted May 9, 2011 at citizenbay
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 It started with The University of Greenwich. My friend and wonderfully curious person, Dr. Gauti Sigthorsson (@conceptbin), invited me to speak with his students at Greenwich University. His brief was for me to share my experiences on setting up... Continue reading
Posted Apr 1, 2011 at citizenbay
Especially when it works!!! Continue reading
Posted Mar 30, 2011 at lefthandcitizen
Hey Helene Thanks for contributing (as always!)...there is also a question about how marketing is defined... Sales people are as much a part of the marketing effort as the 'marketing activity' is.
Hey Nandini, thanks for taking the time to comment. The trust that Apple have built up over time has been done without the rational, performance related form of marketing that so many others in the hardware space have done (warranty, speed, memory size, security). It is simply great design for simple products that fill a perceived need. Trust design, trust apple. So more investment into design, and less on the marketing perhaps?
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My friend and fellow curious citizen Dr. Gauti Sigthorsson put me onto a fascinating discussion amongst academics in the digital humanities space. I am still delving in and out of it. One of the subjects touched upon was the relative... Continue reading
Posted Feb 1, 2011 at citizenbay
citizenbay is now following russell davies
Jan 31, 2011
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I love maps. I love the sense of discovery, the names of places, and how they have evolved over time. There was one map that dominated during my youth - the Mercator map, which has been around for a few... Continue reading
Posted Jan 26, 2011 at citizenbay
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Snow caused havoc this Christmas in the UK. Trains stopped, roads became chaotic, while airports failed to have enough de-icer fluid to function properly. (Nope, the UK is not very prepared for such weather). Meanwhile, Christmas shoppers faced a challenge... Continue reading
Posted Jan 24, 2011 at citizenbay