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Hi John, good post. Points well made. There is, however, one thing that trumps the power of social narrative - distribution. Without enough 'pipes' to push the social narrative through, then the narrative becomes limited. Muted. Mac at Clientonomy.com
Ardath, good post. I agree, context is king. Thus, content must be queen. Thanks for the list of the seven amplifiers. Very helpful. Mac at http://Clientonomy.com
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And, of course, the power of brands extends to those providing services too (not just products). For example, the provision of a new gym facility or the marketing of a consulting service. Branding can easily be applied and harvested there too.
Toggle Commented Jun 5, 2011 on Your brand, their identity: ka-ching! at Say Daily
Hi Scott, good list. It took me many years to realise that, in professional services, the best marketer wins! But, even more important, that it was much better for your business if you had a distinct purpose or credo. Here is mine at: http://Clientonomy.com/credo Thanks again for the list. Keep up the good work. Mac.
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May 1, 2011