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Hi John, good post.
Points well made.
There is, however, one thing that trumps the power of social narrative - distribution.
Without enough 'pipes' to push the social narrative through, then the narrative becomes limited. Muted.
Mac at Clientonomy.com
Commented Jun 17, 2011 on The Pull of Narrative – In Search of Persistent Context at Edge Perspectives with John Hagel
The Pull of Narrative – In Search of Persistent Context
We live in a world of ever more change and choice, a world where we have far more opportunity than ever to achieve our potential. That kind of world is enormously exciting, and full of options. But it is also highly disorienting, threatening to overwhelm us with sensory and mental overload. In ...
Ardath, good post.
I agree, context is king. Thus, content must be queen.
Thanks for the list of the seven amplifiers. Very helpful.
Mac at http://Clientonomy.com
Commented Jun 6, 2011 on Create Content with Context at Marketing Interactions
Create Content with Context
People have no patience for things that don’t impact their right-now reality. If a flood is happening across the world, they may spare a compassionate moment, but are soon refocused on their daily priorities. If that flood is 2 miles away—and closing—they're riveted, intent on learning more abou...
And, of course, the power of brands extends to those providing services too (not just products).
For example, the provision of a new gym facility or the marketing of a consulting service. Branding can easily be applied and harvested there too.
Commented Jun 5, 2011 on Your brand, their identity: ka-ching! at Say Daily
Your brand, their identity: ka-ching!
It is our choices that show what we truly are, far more than our abilities. J.K. Rowling This week Global License magazine released their annual list of the top 125 global licensors, which ranks companies selling branded consumer goods. The companies that made the list generated more than $185...
Hi Scott, good list.
It took me many years to realise that, in professional services, the best marketer wins!
But, even more important, that it was much better for your business if you had a distinct purpose or credo. Here is mine at:
http://Clientonomy.com/credo
Thanks again for the list.
Keep up the good work.
Mac.
Commented May 6, 2011 on A List of Things It Took Me Fifty Years to Learn at Next Level Blog
A List of Things It Took Me Fifty Years to Learn
Today is my 50th birthday. It’s a little strange to write that down. When I think of 50th birthdays, I think of those films you see sometimes about the 50th birthday of Disneyland. You know the ones with all the ecstatic little kids with crew cuts and pig tails and how quaint Tomorrowland loo...
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