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PR has no choice but to re-organise to see everything in the round. This is why quality content marketing (coupled with solid outreach - i.e. PR) wins. Earn the eyeballs by being the publisher rather than paying so many other publishers for those eyeballs. PR talks too much about what PR is rather than getting on with the glaringly obvious. A Jed rightly says, it's all across the board now. Wake up, PRs.
Toggle Commented Feb 20, 2013 on Where next for PR? at mediations
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Feb 20, 2013