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Colin Warwick
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Thanks, David. Another early example of content marketing is the Guinness Book of Records which began in the 1950s. From the wikipedia article: "Beaver knew that there must be numerous other questions debated nightly in pubs throughout Ireland and abroad, but there was no book in the world with which to settle arguments about records"
Thanks, David. I first heard of HubSpot (and you!) from Mike Volpe's talk at Boston Product Management Association in April 2008 and it was a turning point in my career. If HubSpot becomes a public company at some point, do you think it will shift their focus among the "big five" stakeholders that every company has (customers, employees, investors, suppliers, community)? The reason I ask is that, if you are a public company, you have no choice but to put investors first. It's a fiduciary responsibility that the SEC places on the BoD. Will HubSpot be able to continue to put customers first after its IPO?
Here's the trouble. Most of us doing this are doing it because it's right, not because we get brownie points from the high-ups. We're basically doing "new rules" on our own time. There are so many potential sites out there to curate and only a limited amount of time. How to focus? For my business, I can see ROI with search, blogging, and LinkedIn. I don't see value in Foursquare, Facebook, and Twitter. And don't even get me started on Pinterest... I guess you have to pick your battles... and your audience... Cheers!
Toggle Commented Oct 6, 2012 on Foursquare and Twitter done right at Web Ink Now
Hi David, Sweet! When you get tired of this gig, will you let me have a go? I assume if you blog it, it's tax-deductible, right? :-)
All from a humble floppy! So... In the same vein... Fun quiz... Which Internet site began life Jan 17, 2001 with an e-mail reflector message saying: "Humor me. Go there and add a little article. It will take all of five or ten minutes." ... Big clue: :-)
Thanks, David. I have to agree. Obama was a great communicator in the 2008 election, but it seems we got radio silence after election day. He was the same person on November 4, 2008 as November 5, 2008, so what do you think happened? What would cause a communication break down like that?
This funding model works. Another example is Wikipedia, which gives away everything up front for free without registration or anything, then asks for a donation and it's one of the top ten sites on the web.
Toggle Commented Jun 28, 2012 on Why Make Art? And how to fund it at Web Ink Now
...yes takes effort on the part of the author to be succinct... as Blaise Pascal observed "Je n'ai fait celle-ci plus longue que parce que je n'ai pas eu le loisir de la faire plus courte." "I would have written a shorter letter, but I did not have the time."
Toggle Commented Jun 27, 2012 on When free is not free at Web Ink Now
This is so true, David. As reader, the real cost of a book or a white paper is the time it takes me to read it. As an author of of a blog posting or a white paper, I'm always conscious of trying to make my content worth my readers time. Cheers, Colin.
Toggle Commented Jun 27, 2012 on When free is not free at Web Ink Now
Instagram/Facebook should buy this company
Toggle Commented Apr 13, 2012 on Will Facebook destroy Instagram? at Web Ink Now
Reading this I'm seeing parallels between rapid "guess, check, correct" product development trends (scrum and lean startup ) and product marketing trends like this one. Or maybe I've been too immersed in the product development "hammer" recently and everything is starting to look like a nail?
I'm more worried that the word "billion" reminds me of another "B"-word: bubble. There's no way Instagram is worth a billion of Zuck's or another sucker-berg's money.
Toggle Commented Apr 11, 2012 on Will Facebook destroy Instagram? at Web Ink Now
So true, David. I my previous company we had a joke that the word "lead" had two meanings. To a sales person a "lead" was someone with a purchase order in their hand. To a marketing person a "lead" was someone who was not dead and preferably not in jail.
The Android version is now available:
Toggle Commented Apr 4, 2012 on Why I love Instagram at Web Ink Now
Derek Sivers has some interesting observations on musicians bypassing the traditional A&R route. Derek founded (and sold) CD Baby. His book "Anything You Want" is one of Godin's Domino project book and it comes with several hundred no-extra-charge MP3 picks from his CD Baby days. A good read and good value.
..even more up-to-date visualization....
Here's an interesting visualization if Wikipedia was ever printed... In August 2010 it would have taken over 2,500 Britannia-sized volumes!
Please visit my work blog Continue reading
Posted Mar 14, 2012 at Signal-integrity ColinWarwick's blog
Wow! Rite of passage indeed. I hope Wikipedia has a good disaster recovery backup! Also I pity an archaeologist 4,000 years from now trying to decipher the magnetic domains on an unearthed hard disk drive. It will make Ventris and Chadwick's decipherment of Linear B look like child's play!
Thanks! One minor point/tip. These days search results are personalized by login and cookies. So before you do the "Google test", be sure to log out of your Google profile (or better yet use someone else's computer) otherwise you'll get a distorted view of the search results. By logging out and deleting cookies you'll see how the results look to the hiring manager.
He's right that the Shuttle and the ISS turned out to be a big waste of money in hindsight, and that the unmanned robots were the superstars. Slightly OT, but speaking of robots and inspiring kids to do science and technology, Dean Kamen's non-profit "FIRST" (For Inspiration and Recognition of Science and Technology) is doing good work leveraging a sports metaphor into robotics tournaments. I was at the Massachusetts state championship with my son this weekend. The kids love it. Congrats to the winners, Team Unlimited
Yes. Politicians have always been ace newsjackers. In 1992 Clinton used the fax machine to newsjack. Now it's this Interweb thingy.
I think the choice by aircraft type and schedule are connected. Here's what Boeing has to say: " Point-to-Point Travel Enabled The mission capability of the 787 Dreamliner also provides an environmental advantage, allowing airlines to offer more direct flights connecting mid-sized cities. While today’s larger wide body airplanes have the range to accomplish such missions, they are too large to operate economically on routes between mid-sized cities. The mid-sized 787, however, can operate quite efficiently between such cities, eliminating the need for additional takeoffs and landings." This is Dreamliner's killer app. It lets carriers get out of the hub and spoke mentality that adds a two-hours layover in Chicago or Dulles that no-one wants. I hope to get on JAL and Dreamliner next time I travel from Logan to Narita!
Great fun (although I was hoping Hugo would win best picture)... Here's my attempt...
Wow! That's so insightful. I'm going to make a short list of potential coaches this weekend... Thanks!