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Collabspot
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My favorite among the listed strategies is number two: to make your data work for you. There are still many who ignore the usefulness of digging deep into data and how it can actually (and objectively) drive better decisions through experimentation. We mustn't be afraid to experiment on deals at first. Strategy number one (plugin applications) is also pretty interesting. We started to use 37signals Highrise CRM, but our deals are in Gmail. Our customer/deals database is getting bigger and it has become inconvenient for sales not to see real-time information. So we developed our own solution and we're now using a Chrome extension that integrates Highrise and Gmail: http://gac.tl/cs_insights. I agree finally, that the user experience (and convenience) is the main driving force for seamless CRM adoption.
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Sep 25, 2012