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I believe that as organizations take social design more seriously, it will reinvigorate interest in established disciplines like Six Sigma and C3I (Command-Control-Communications-Intelligence), frameworks to make flow more laminar in nature by eliminating or minimizing the factors that hinder flow. That being said, there are some real opportunities to dramatically recast roles in 21st century businesses using people-powered flow as part of the design process. If the 20th century was about learning how to scale the manufacture and distribution of stuff, the 21st century is about learning how to scale ambition.
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Apr 22, 2011