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Copydiva
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Hmm, I have never really thought that anyone was looking to do *exactly* what is written in a case study. From a sales perspective, case studies can really help put something as vague as "social media monitoring" or "social media marketing" into context. Or "cloud computing," for that matter. Case studies offer a starting point to think about how they can champion an idea internally, OR gives sales people a way to introduce a concept in a more concrete way. Frankly, I think case studies resonate with people because they tug at the most basic human need - the need to connect with people who have similar experiences, who can relate to our problems. Think AA or something like that.
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Hmm, I have never really thought that anyone was looking to do *exactly* what is written in a case study. From a sales perspective, case studies can really help put something as vague as "social media monitoring" or "social media marketing" into context. Or "cloud computing," for that matter. Case studies offer a starting point to think about how they can champion an idea internally, OR gives sales people a way to introduce a concept in a more concrete way. Frankly, I think case studies resonate with people because they tug at the most basic human need - the need to connect with people who have similar experiences, who can relate to our problems. Think AA or something like that.
1 reply
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Sep 14, 2010