QR Codes were all the rage a year or 2 ago. They got a lot of press, and everybody was experimenting with them. They caught on enough so that people are generally familiar with them now, but I'm not seeing a lot of good application. In a perfect world, here is where I'd like to see QR Codes used. On anything that has to be assembled or connected Within the last few months, we bought a harman kardon soundbar for our TV and a sprayer for the garden. The sprayer took me a little longer than it could have to... Continue reading

QR Codes were all the rage a year or 2 ago. They got a lot of press, and everybody was experimenting with them. They caught on enough so that people are generally familiar with them now, but I'm not seeing... Continue reading

QR Codes were all the rage a year or 2 ago. They got a lot of press, and everybody was experimenting with them. They caught on enough so that people are generally familiar with them now, but I'm not seeing... Continue reading

I recently came across an image for someone who is relativley young and with only a few years of experince in his field. His photo was professionally shot, but he wasn't smiling. I've worked with enough young professionals to understand that this is intended to make him look more dignified. Unfortunately, in his case it backfired, making him look cold, unfriendly, stern, and unapproachable. He obviously likes this photo a lot though, as he used it on his LinkedIn profile, his own website, and a few other online spots that I discovered. Now this man works in a professional service... Continue reading

I always look forward to PodCamp, and now more than ever because since I no longer live in Western MA, I don’t see many of my friends there more often that this one time annually. The day was sunny, warm, and spectacular, the food was great, the sessions were interesting and informative, and the day was terrific! During founder, Morriss Partee’s greeting, he asked first time PodCampers to stand up, and about half of the room stood. “Wow,” I thought. I was sitting with my friend, veteran PodCamper and social media early adopter, Ron Miller, in addition to a couple... Continue reading

I recently came across an image for someone who is relativley young and with only a few years of experince in his field. His photo was professionally shot, but he wasn't smiling. I've worked with enough young professionals to understand... Continue reading

I recently came across an image for someone who is relativley young and with only a few years of experince in his field. His photo was professionally shot, but he wasn't smiling. I've worked with enough young professionals to understand... Continue reading

Today I’d like to discuss basic LinkedIn etiquette. Specifically: reviewing one’s profile before asking questions about that person. Here’s some context… Whenever I receive and accept a LinkedIn connection invitation, I always shoot off a brief message thanking them for the invitation. 8 times out of 10 I don’t hear back from the person, but now and then I receive a response. Today I received the following messages in response to my invitation connection thank yous: 1) Thank you for connecting as well. What is it that you do for Grow My Company? 2) How are you and what are... Continue reading

Today I’d like to discuss basic LinkedIn etiquette. Specifically: reviewing one’s profile before asking questions about that person. Here’s some context… Whenever I receive and accept a LinkedIn connection invitation, I always shoot off a brief message thanking them for... Continue reading

Today I’d like to discuss basic LinkedIn etiquette. Specifically: reviewing one’s profile before asking questions about that person. Here’s some context… Whenever I receive and accept a LinkedIn connection invitation, I always shoot off a brief message thanking them for... Continue reading

PodCamp Western MA 5 was this past Saturday, and as always, it was wall-to-wall fun, excitement, learning, sharing, and laughs. It’s great to actually see in person so many of the people with whom I correspond daily within my social media circles. My two favorite sessions occurred in the afternoon. One was called Social Media Therapy, lead by Jaclyn Stevenson. I was too curious about the title to not go, and I’m sure glad I did. It was essentially a brainstorming/problem solving session for people who make a living doing social media. The other was the second annual Productivity Tips... Continue reading

I am a LinkedIn Open Networker, meaning that anybody can send me a message. I recently received the following message from a stranger on LinkedIn: Hello.... I wanted to take a moment to ask you to help me build my... Continue reading

I am a LinkedIn Open Networker, meaning that anybody can send me a message. I recently received the following message from a stranger on LinkedIn: Hello.... I wanted to take a moment to ask you to help me build my FB Business Page audience. Please click on the following link and "Like" my page. Facebook Page Link was here Thank you for your support and I would be happy to return the favor by "Liking" your page as well. Enjoy your day! Oh boy, this request is just so wrong, so let's start from the top. 1) This is an... Continue reading

QR codes are becoming more mainstream now. Most people have at least seen them, whether or not they understand what they do. They connect the non-electronic world with the internet via a smartphone and a 2 dimensional link that can be scanned to go to a webpage. QR codes are appearing more and more, and some of the applications are perfect. Others, however, are not. So how do you know when to use a QR code? Well, here's a little cheat sheet: Yes, use a QR Code: Print: In print applications like magazine and newspaper ads, on marketing materials that... Continue reading

QR codes are becoming more mainstream now. Most people have at least seen them, whether or not they understand what they do. They connect the non-electronic world with the internet via a smartphone and a 2 dimensional link that can... Continue reading

QR codes are becoming more mainstream now. Most people have at least seen them, whether or not they understand what they do. They connect the non-electronic world with the internet via a smartphone and a 2 dimensional link that can... Continue reading

Do you send out an eZine, eNewsletter, email blast, or whatever else you want to call it? If so, is your communication welcomed or a source of irritation to its recipients? Below are some tips about creating a must-read eZine as opposed to antagonizing those on your list. Dos Prominently display unsubscribe info at the top of each message: If you have a clean list, you should not be afraid of people unsubscribing, and it’s best to make it easy from someone to go away. If they want to unsubscribe, they should not have to search for the means to... Continue reading

Do you send out an eZine, eNewsletter, email blast, or whatever else you want to call it? If so, is your communication welcomed or a source of irritation to its recipients? Below are some tips about creating a must-read eZine... Continue reading

Do you send out an eZine, eNewsletter, email blast, or whatever else you want to call it? If so, is your communication welcomed or a source of irritation to its recipients? Below are some tips about creating a must-read eZine... Continue reading

Someone asked me recently: "What's the difference between marketing and sales?" My answer: "In a nutshell, marketing is the education you do to create desire for your product or service in your prospect. Sales is the process of converting prospects into customers." Marketing sets up sales by educating prospects about the benefits and features of a particular product or service. It’s an introduction of sorts that is intended to generate interest. Marketers and sales people are very different animals. Marketers love using various techniques to get a message distributed to its constituency. They love educating and crafting messages. Really good,... Continue reading

Someone asked me today: "What's the difference between marketing and sales?" My answer: "In a nutshell, marketing is the education you do to create desire for your product or service in your prospect. Sales is the process of converting prospects... Continue reading

Someone asked me today: "What's the difference between marketing and sales?" My answer: "In a nutshell, marketing is the education you do to create desire for your product or service in your prospect. Sales is the process of converting prospects... Continue reading