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Mar 15, 2010
tks to everyone for your comments - much appreciated! @Steve Mallet - no worries, enjoy the vacation! Glad you found the tweet and post via Twollow. For any regular readers who may not know, many options exist for listening for keyword-based mentions on Twitter - works great and it's free. And we use Radian6 for more robust social media monitoring. @Drew - I really appreciate the comment, a great addition to the conversation. Probably the easiest way to respond is simply point by point through your comment. My responses are in brackets below. Hopefully this helps. I'm not entirely sure I understand your point. (Agreed.) As I understand it Twollow allows a Twitter account which you control to auto-follow someone who mentions a key word. (True.) Take a step back and review that for a moment. (Okay.) It allows you to auto-follow. (Right.) Twollow doesn't send any messages, and it certainly doesn't force anyone to reciprocate the follow from what I've seen. (It does not force people to reciprocate. What it does do, however, is cause a follow notification to be sent for the vast majority of Twitter users who set up their account to alert them via email of a new follower. In and of itself, that's spammy.) I don't see anything in the design that stops people from engaging in meaningful conversation with the people they've just begun following. (True.) It seems a little silly to me to confuse a tool with those using it. (True.) Or perhaps more accurately to define a tool by how you imagine it could be used in a worst case scenario. (I am not defining a tool by how it could be used in a worst case scenario. I am defining a tool based upon how it squares with the culture of the space it's operating within. I think this was covered off fairly well in the post with comments around context as well as in the last paragraph of the post.) You could use Twollow to auto-follow every person on Twitter who wrote "pictures of my kids" but that doesn't make Twollow a tool useful exclusively to pedophiles. (Agreed. I don't recall suggesting otherwise.) If we judged email, blogging, instant messaging and social networking with the same criteria you employed to judge Twollow, you would be considered Chief Spam Officer at Colour. After all, the most easy way to use those tools also happens to be the most malevolent. (Not sure I understand your point. I judge all tools, and advise clients on their use, based upon the culture / tone of the space.)
Toggle Commented Aug 27, 2009 on Auto-following on Twitter at Carman Pirie's Blog
@Ben - exactly. Technology is lovely and necessary, it just isn't what it's all about. @Kiann - high praise indeed. but, why do I feel like this is yet another cheap attempt at getting a lobster shipment in YEG? ;)
thanks Ryan, much appreciated. Yeah, I really like how this feels right now. It's lovely how this desire to do better - and fund it accordingly - really seems baked in at Killam. I'm looking forward to seeing where it all goes. cp
A post from Jeff Jarvis that may be of interest...
Thanks for the comments guys - much appreciated. It will be interesting to see how the Herald and others make the transition (or not). As Shirky notes, the old business models break before the new ones are invented.
Looking forward to this, Mark. Also, I've been meaning to write a review of Herd over at my blog for months now... just haven't taken the time to consolidate all of my thinking on it, frankly. That said, I think Herd belongs alongside Seth Godin's work as marketing must-reads. Brilliant stuff. Thank you. Cheers, cp
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Hi Mark... this post reminded me of a few a while back from Seth Godin... emphasizing verbs or, perhaps more specifically, gerunds. More here: and here: cheers
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Indirectly, they would of course make money through the enhanced reciprocity to their current marketing that they would experience... devising a way for them to make a return on an Open Source trial will of course require more thinking. Something we should likely be paid for ;-)
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Hey Robert, As always, one person's trash is another's treasure. What an amazing opportunity for one of the Big Pharma companies to step up, conduct the trials, and show they actually do care beyond profit. To your point, people can smell a fake a mile away. Further, they know and understand authenticity when they see it. Imagine how your view of a Big Pharma company might change if they actually took this on? And, instead of talking to us about their generosity with a 30 second TV spot, why not hook the Project Head up with a blog where we get daily updates on their progress? As Hugh says, blogs are a great way to make things happen indirectly. You may recall we met during the Art of Hosting in August.... good reading your mind Robert. Cheers, Carman Pirie
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