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Great insight and advice Mark! With no disrespect intended, the reality is that we produce stuff like this because it is easy and then struggle to throw it away because of the investment that we made--and because we hope members will use it if we just keep it in front of them. Walking into your locations with 'fresh eyes' and looking at everything with an eye on its purpose, its effectiveness, its relevance, its look and feel, its format, and so forth can be difficult, but it can also yield powerful results. It might even be worth inviting some members to come in and take a look then share their insights...that way the changes you make will reflect member concerns, needs, and ideas--all of which will increase member engagement and help you to achieve the results you are seeking.
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Mar 13, 2013