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One thing that I would really like to see from the experts who write these articles is that they actually know how to write properly before dispensing any expert advice. (For example: spelled-out numbers for 'twenty' and lower - or at least 'ten' and lower - and proper use of punctuation. I have also seen misspellings in articles about ensuring that correct spelling in resumes and cover letters is correct.) Without the use of correct grammar, the words of these "authors" carry a lot less weight and appear much less reliable. My strong opinion on this is based on the common medium being used: in this case, because the advice pertains to the written word, then what is written should at least be correct if not, in a perfect situation, exemplary.
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Apr 16, 2014