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I agree loyalty programs, modern or traditional, can be great things. However, having any loyalty program that your staff doesn't understand and know how to interact with is so much more painful than not having a loyalty program at all. I think that can play a large role in the usefulness and benefit of any program, both from a customer data and marketing perspective. I think we all remember the nightmare the foursquare based loyalty programs were, because the establishments that created that loyalty programs always seemed to neglect educating their staff on how to use them.
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Aug 11, 2015