Interesting point about increasing close rate to drive revenue. It's particularly important for concentrated industries like mine (grocery product). All business worth pursuing is within the top 50 grocers in the country. We can't afford to have a low close ratio, we'll run out of prospects to pursue. So we live and die by our close rate. You only get one first impression. We hired a company to create an effective system to introduce our product. We take time with each prospect. We, "do less, but better." Targeting fewer prospects, but doing a better job with them has catapulted our close rate to close to 50%. Growth is over 300% this year. Goes to show - increase your close rate to increase your ROI. Good luck! (here's the vendor we use to create a warm intro, www.littlebookthatsells.com)