John, Excellent as usual. In my studies of passion, I note that a great many highly passionate people fear their passion. It burns with an inferno's flame, and they know it. Harnessing that fear is a personal challenge, and many simply bury it rather than confront its potential for good. But, oh what we could accomplish, if we could do just that. Terry

Spot on. I work with traditional media companies, a part of which is helping employees grow their personal brands. Why? Because people follow people, not institutions. Professional news people need to compete in the world of personal media, and they must do that on their own.