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Nice insights, but I think discovery still rely primarily on radio for most people (at least those who don't have time to search the Internet and discver music on their own). According to the latest Music360 report from Neilsen (http://www.nielsen.com/us/en/insights/press-room/2012/music-discovery-still-dominated-by-radio--says-nielsen-music-360.html) "Radio is still the dominant way people discover music... 48% discover music most often through the radio". I believe radio is still dominant as a discovery tool, because discovery is essentially broken in most forms of online music consumption ("more of the same").
Toggle Commented Nov 11, 2012 on The Top 10 Truths Of The Music Business at hypebot
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