The Drake University Choir delivered singing valentines in the Des Moines metro area to raise money for international tours and to bring cheer to the community: http://news.drake.edu/2013/01/30/drake-choir-offers-musical-messages-for-valentines-day/

Oh, one more tip: Tag your posts with keywords/tags that are relevant to your content and that your target audience might be following on Tumblr. For example we tag most of our posts with "Des Moines," "Iowa," "Drake University," "college," as well as keywords that are specific to the post content...if it's a photo of a sunset, then examples "sun," "sunset," "beauty," etc.

Great question. There are a few ways to boost your followers. One way is to follow other people and to "like" or reblog their content. That way they will see that you exist and are engaged with them, and may want to follow you. Also you can share your Tumblr to your other social media accounts, or promote it via email, e-newsletter or other existing promotional strategies/vehicles. If you have a website you can place a link or Tumblr icon there. Make sure that wherever you promote your Tumblr, emphasize the value that it brings to your viewers/consumers/audiences. Hope that provides a helpful few ideas.

Hey Eric, that's awesome! I wish you the best of luck as you explore...and I'd love to know how your thought process develops re: the value of the platform in your work/to your institution. As I said in the blog, we're new to Tumblr over here at Drake, so I definitely am not the sage on a stage...conversation is valuable and necessary.