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DaGood
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Hi Faris! Could you give an example or two of "actions"? Thanks :)
Toggle Commented Jun 12, 2012 on Brand / Belief at Talent imitates, genius steals
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Love that image.
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A little bit of "social production" :) ps we (Nokia) just did a little bit of social production ourselves: www.nokia.com/makemyapp
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I agree that the term Social Media is unhelpful and leads people to the wrong approaches. FB, Twitter etc can certainly help to reach overall (comms) goals; so they are useful tools, not new forms of media in the sense most understand the term.
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Great stuff! I too like the gravity metaphor. It's Pull Marketing 2.0, or something! Here are some of my thoughts in a similar vein: http://danielgoodall.com/2009/04/27/social-gravity-and-emotional-density/
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Dec 21, 2009