Dan Cortazio’s Favorites

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Although this post targets writers and aspiring writers, the advice can be applied to plenty of other business situations. 1. Treat everyone well at every step along the publishing path. That includes your beta readers, agents and their assistants, editors, publicists, and anyone else you encounter along the way. How well you write is important, but I genuinely believe professionalism is nearly as important. If you’re arrogant, entitled, unreliable, mean, petty, or refuse to be a team player, nobody is going to want to work with you. There’s a reason most authors’ Acknowledgements page is lengthy – they didn’t reach... Continue »
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Most people incorporate testimonials into their marketing efforts. They can be one of your more powerful influence tools or they can be completely ineffective. The psychological key is similarity—here’s how: 1) The person who wrote it is similar to your target audience. One of the first things that people think when the read testimonials is how much the person who wrote it is like themselves. If I see a testimonial from someone who runs a manufacturing business, I will wonder how much the service provider could help me a speaker and consultant. Include as much information about the person who... Continue »
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Every week we share Typepad blogs that have caught our eye and have shared over social media. Check them out! Down: Seventh-most published crossword puzzle constructor for the New York Times, meet Brendan Emmett Quigley.... Continue »
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It is Cyber Monday!!! The day we all pretend to work but are really on Amazon and Target getting gifts for loved ones! (If the boss asks, it is for them, wink!) We want to... Continue »
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Now that your blog is created, and you have blog posts published, the next step is getting people to read it. Building a blog following takes some time and you must put into the work... Continue »