I think it's good for individuals who don't use Reverbnation or any of those other things that track from Facebook pages. I am a comedian and I had a FB page for people who didn't want to be friends, but now that they have the Subscribe feature I'm finding that more people are just subscribing to my profile than are liking my facebook page. It will be a lot easier for me to merge the two just into my one account, my profile. And someone said you can't convert them back, but that's not true. Google is full of articles on "convert facebook profile to page", so it's apparently very easy to do.