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David Armano

Chicago

U.S. Strategy Director @ Edelman. Intrapreneur, advisor, dad, whiteboard ninja, visual thinker, road king & imperfect soul #digitaltransformation #brandactivism

Recent Activity

Digital Transformation Journey: An Infinite Loop

Last week I had the opportunity to both attend and participate at the Chief Digital Officer Forum in New York. If I had one macro take away from the conversations and topics covered—it was that a Digital Transformation Journey is... Continue reading

Posted Jun 8, 2017 at Logic+Emotion

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SXSW 2017: Should Age Diversity Matter?

This was my tenth consecutive year attending SXSW. This means I started attending in my mid thirties during a very different time in tech, marketing and culture. There's no need to go into how different these things were or bask... Continue reading

Posted Mar 15, 2017 at Logic+Emotion

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When Should a Brand Take a Stand? When Values are Clearly Defined.

Whether SNL knows it or not—they have just nailed the kinds of meetings marketing executives on both the brand and agency side will be having for the months if not years to come. While one team pitches "Cheeto executives" the... Continue reading

Posted Feb 13, 2017 at Logic+Emotion

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Superbowl Helps Brand Activism Go Mainstream

This year's Superbowl was historic on two accounts: 1. It is the first Superbowl to have ever been won in overtime 2. It will be known as the Superbowl that brought Brand Activism into the mainstream What Is Brand Activism?... Continue reading

Posted Feb 6, 2017 at Logic+Emotion

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In The Rush to Remain Relevant: Brands Must Reevaluate ROI

If a brand is irrelevant in our lives—it is a brand on the decline. Some brands have to work harder than others to remain relevant. Google, Facebook, Apple, Amazon and other brands that we interact with on an hourly, daily... Continue reading

Posted Feb 5, 2017 at Logic+Emotion

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The Action-Reaction Cycle: Consumer Activism Ignites Brand Response

We're entering a new era of consumer activism as a result of societal divisions, a lack of distrust in once trusted institutions such as media and the mainstreaming of peer to peer information sharing enabled through social media. But how... Continue reading

Posted Feb 3, 2017 at Logic+Emotion

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The Rise of Consumer Activism in an Era of Distrust

Consumer Activism: Just Getting Started Since the inauguration of president Trump, we've seen protests seemingly organized on a dime whether it be The Women's March, The March for Life or the recent immigration protests at local airports. These actions, however... Continue reading

Posted Jan 30, 2017 at Logic+Emotion

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Awareness, Action and Activism: What's Happening To Our Social Newsfeeds?

Gotten into an argument on Facebook lately? You're not alone. Find yourself nodding violently in agreement with something someone posted? Even more common. We find ourselves in an environment where everyone seems to be acting like an "activist" for the... Continue reading

Posted Jan 29, 2017 at Logic+Emotion

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Six Near-term Trends Influencing The Business of Marketing

If you’ve come here looking for the latest thinking on virtual reality, drones and autonomous driving—you’ve come to the wrong place. Marketers are an interesting bunch—we pride ourselves on “being in the know”, with some good reason… Part of our... Continue reading

Posted Nov 29, 2016 at Logic+Emotion

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Election 2016: When “Data” In Isolation Steers Us Wrong

Instincts vs. Insights Like many of you, I was wrong about who I thought would win the US election. But it wasn’t always that way — I had changed my opinion based on the “data” I was seeing and that’s where many... Continue reading

Posted Nov 10, 2016 at Logic+Emotion

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The Death of Content Marketing: Why Brands Must Become Cultural Currency

Before there was social media—before there was mobile and the video revolution, there was blogging. Once heralded as a revolution in communications and to a degree, marketing—self expression and direct publishing of the written word became an influential force to... Continue reading

Posted Oct 3, 2016 at Logic+Emotion

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Hero, Hub and Hygiene: Where Marketing Meets Publishing

Q: When should a brand act like a publisher? A: Ad blocking software You find yourself watching an entertaining series starring your favorite celebrity and Jerry Seinfeld. Or maybe it's your favorite internet cat celebrities joining forces in a holiday... Continue reading

Posted Jan 23, 2016 at Logic+Emotion

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Building A Modern Brand: Strategy, Creativity and Agility

Building brands in the mad men era was a relatively straight forward endeavor... A brand needed to effectively communicate its value to the consumer, plainly stating its functional benefits and for the more enduring brands—connecting with consumers at the emotional... Continue reading

Posted Jan 18, 2016 at Logic+Emotion

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Video Killed The Television Star: Why Total Fragmentation Is The New Norm

Moment in time—the world seems obsessed with the renaissance of app led live video streaming and the rivalry between MeerKat and Twitter backed Periscope. Debating who will win is a moot point. The real winner is digital video in all... Continue reading

Posted Mar 27, 2015 at Logic+Emotion

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It's Not The Size of SXSW, It's How You Use It

Before SXSW Interactive had even gotten a chance to take its first breath, media outlets like Mashable were already asking if it had jumped the Shark? The sentiment is understandable. After all these years, SXSW is still kind of enigma.... Continue reading

Posted Mar 21, 2015 at Logic+Emotion

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MeerKat Is The Next Big Thing. But For How Long?

Live video streaming is nothing new. Many have tried it—and it's always sort of taken off, but never really went "mainstream". MeerKat might just change all of that. But how will we know? For starters, it's got a really good... Continue reading

Posted Mar 6, 2015 at Logic+Emotion

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Ruling The "Aggregators" With Creative and Editorial Talent

Once upon a time I was a Creative Director. Creative Directors typically come from one of two backgrounds—"art" or "copy". Having more of a visual design foundation, I started there—but also learned the techniques of "concepting" and getting to what's... Continue reading

Posted Feb 14, 2015 at Logic+Emotion

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David Armano added a favorite at KickingTires

Feb 14, 2015

Five Things I Learned In Five Years

According to the US Department of labor—the average tenure at at job for 2014 is 4.6 years. In less than a month, I'll be celebrating five years at Edelman, so I thought it would be a good time to reflect... Continue reading

Posted Nov 16, 2014 at Logic+Emotion

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Responsive Brand: Chevrolet's #Technologyandstuff

The Responsive Brand In A Real Time Business Environment In Edelman’s Brandshare study of 15,0000 people worldwide—we asked consumers to tell us which brand behaviours were most important to them. The number one most important behaviour indicated was a brand’s... Continue reading

Posted Oct 31, 2014 at Logic+Emotion

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Societal: The Third Dimension Of Modern Day Brand Building

I started writing this blog back in 2006 and the namesake was completely intentional. "Logic+Emotion" symbolizes the way we've been building brands for the past sixty plus years. Marketers have always known that they have to reach people emotionally in... Continue reading

Posted Oct 26, 2014 at Logic+Emotion

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Did Google Just Re-Invent E-mail With Inbox?

While Google Glass appears to be in its death throes, Google is quietly if not systematically re-inventing the digital work horse many of us have a love hate relationship with (mostly hate these days)—E-mail. I've been spending some time with... Continue reading

Posted Oct 24, 2014 at Logic+Emotion

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Three Things Consumers Want From Brands Today: Responsiveness, Involvement and Conviction

I'm doing a mini tour of Texas this week having just left Austin and tomorrow I present some of our findings from Edelman's 2014 global study, Brandshare, in Dallas (full report here). The last time I talked about Brandshare, I... Continue reading

Posted Oct 22, 2014 at Logic+Emotion

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Brandshare: Is The Value Exchange Between Brands and Consumers a Myth?

Imagine taking a trip to New York city. As always, it's crowded and bustling but it's also a nice day. You want to get around and see the sights but the idea of waiting on a corner to land a... Continue reading

Posted Oct 19, 2014 at Logic+Emotion

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FOMO, WOM, WTF and ELLO

I could be wrong. In the early days of social media, when Facebook was still for college kids—Twitter seemed like an utterly useless fad to most people. But I was really intrigued by it and stuck with it and connected... Continue reading

Posted Sep 26, 2014 at Logic+Emotion

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