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David Armano
U.S.
Strategist, thinker + doer. I tweet about brand building, digital + business transformation, observations, marketing, random thoughts and on a good day—insights
Recent Activity
A Year of Personal Disruption
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On an evening in March (you know, the night), I knew something had changed significantly but, like many others, couldn't see past the fog of shock. At the time, I was watching in real-time as the NBA canceled games, the... Continue reading
Posted Dec 31, 2020 at Logic+Emotion
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An Open Letter To My Younger Self
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Hi, it's me. You don't know me, but in time you will. I have the benefit of time and experience on my side and wanted to share some thoughts with you if you're willing to listen. If you receive this,... Continue reading
Posted Oct 6, 2020 at Logic+Emotion
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What They Don't Tell You About Life "In-Between"
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It's been just over three months since I've had a place of full-time employment to call home. As I previously mentioned, this has been a first-time experience having gone from one professional opportunity to another without much of a break... Continue reading
Posted Sep 30, 2020 at Logic+Emotion
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My New Normal
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Friday will be my last day at the labor of love of a company where I spent nearly eleven years working with some of the brightest minds, world-class clients, and companies this planet has to offer. Like many others, COVID-19... Continue reading
Posted Jun 3, 2020 at Logic+Emotion
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This Too Shall Pass
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In my younger years, I found myself working at a digital agency during the height of the dotcom bubble burst. This was the early 2000s. We closed offices, let people go and grappled with the fact that the economy we... Continue reading
Posted Mar 13, 2020 at Logic+Emotion
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Investing In The Future Is Investing In Yourself
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Recently, I spent an hour with a colleague who is just starting out in his career and wanted to learn more about what I do, how I do it and how he can apply that knowledge to his exploration of... Continue reading
Posted Mar 9, 2020 at Logic+Emotion
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The Gift of Saying No
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If I’m really being honest with myself, one of my greatest opportunities for career development is that I say yes too much. It is, in fact, possible to say yes too much. I’ve gotten much better at selectively saying no... Continue reading
Posted Mar 6, 2020 at Logic+Emotion
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True Leaders Are Forged In Fire
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I’ve had some success and some failures in leadership. Leadership opportunities come in many forms—from formal to informal. I’ve done both kinds and probably more of the latter. I’ve also seen other leaders in action. Some great ones. Others less... Continue reading
Posted Mar 2, 2020 at Logic+Emotion
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Intelligent Generosity + Successful People
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You’ve heard this before no doubt and it’s true. I’ve been reminded of this recently when... -A senior executive of one of the world’s top tech companies agreed to take time with someone they’ve never met before whom I introduced... Continue reading
Posted Feb 28, 2020 at Logic+Emotion
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Being Creative vs. “a Creative” vs. Creativity
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I’ve been called creative, been “a Creative” in my career and like to think I was born with an innate ability to create (we all were). But In the business world, especially in marketing where I spend the majority of... Continue reading
Posted Feb 27, 2020 at Logic+Emotion
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Client Meetings: More Jazz Than Classical
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I was recently prepping with the team for a client meeting... We were doing the usual drill—moving slides around, clarifying roles and practicing our talking points for what we wanted to accentuate and where we hoped we could lead the... Continue reading
Posted Feb 26, 2020 at Logic+Emotion
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Professional vs. Personal Brand: What’s The Right Mix?
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I’ve been managing the mix between professional and personal before social networks became mainstream. Whenever I talk to someone who’s looking for advice in this area, I usually say something like… See what Gary Vee does? Don’t do that. Well,... Continue reading
Posted Feb 25, 2020 at Logic+Emotion
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Do Not Go Quietly
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Once upon a time I was the youngest kid in the corporate conference room. I never thought twice before I spoke and digital jargon rolled effortlessly off my tongue. There was some good reason for this. I had decent knowledge... Continue reading
Posted Feb 22, 2020 at Logic+Emotion
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If You Want To Make A Point, Make It Real
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I started my career as a visual designer. For the first few working years of my professional life, my days were dominated by pictures over text. Over the years my skill set, tools, and approach to work evolved. Written communication... Continue reading
Posted Feb 21, 2020 at Logic+Emotion
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What Strategists Do
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Several years ago, I shared a flight with a former colleague who was at a crossroads in his professional development. We had a spirited conversation about a number of things and I asked him what he wanted to do. He... Continue reading
Posted Feb 20, 2020 at Logic+Emotion
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Gratitude: Giving and Getting
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The other day I ran into a former colleague who had gone on to take a senior role with a highly respected fortune 100 company you’ve definitely heard of. He’s kind of a big deal. Yet after a few minutes... Continue reading
Posted Feb 19, 2020 at Logic+Emotion
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Leading By Example
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Recently, I reached out to a colleague who had accepted an incredible new opportunity after many fruitful years with our company. We had never worked closely together but every brief interaction I had with her was positive and professional Continue reading
Posted Feb 18, 2020 at Logic+Emotion
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Digital Transformation Journey: An Infinite Loop
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Last week I had the opportunity to both attend and participate at the Chief Digital Officer Forum in New York. If I had one macro take away from the conversations and topics covered—it was that a Digital Transformation Journey is... Continue reading
Posted Jun 8, 2017 at Logic+Emotion
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SXSW 2017: Should Age Diversity Matter?
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This was my tenth consecutive year attending SXSW. This means I started attending in my mid thirties during a very different time in tech, marketing and culture. There's no need to go into how different these things were or bask... Continue reading
Posted Mar 15, 2017 at Logic+Emotion
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When Should a Brand Take a Stand? When Values are Clearly Defined.
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Whether SNL knows it or not—they have just nailed the kinds of meetings marketing executives on both the brand and agency side will be having for the months if not years to come. While one team pitches "Cheeto executives" the... Continue reading
Posted Feb 13, 2017 at Logic+Emotion
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Superbowl Helps Brand Activism Go Mainstream
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This year's Superbowl was historic on two accounts: 1. It is the first Superbowl to have ever been won in overtime 2. It will be known as the Superbowl that brought Brand Activism into the mainstream What Is Brand Activism?... Continue reading
Posted Feb 6, 2017 at Logic+Emotion
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In The Rush to Remain Relevant: Brands Must Reevaluate ROI
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If a brand is irrelevant in our lives—it is a brand on the decline. Some brands have to work harder than others to remain relevant. Google, Facebook, Apple, Amazon and other brands that we interact with on an hourly, daily... Continue reading
Posted Feb 5, 2017 at Logic+Emotion
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The Action-Reaction Cycle: Consumer Activism Ignites Brand Response
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We're entering a new era of consumer activism as a result of societal divisions, a lack of distrust in once trusted institutions such as media and the mainstreaming of peer to peer information sharing enabled through social media. But how... Continue reading
Posted Feb 3, 2017 at Logic+Emotion
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The Rise of Consumer Activism in an Era of Distrust
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Consumer Activism: Just Getting Started Since the inauguration of president Trump, we've seen protests seemingly organized on a dime whether it be The Women's March, The March for Life or the recent immigration protests at local airports. These actions, however... Continue reading
Posted Jan 30, 2017 at Logic+Emotion
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Awareness, Action and Activism: What's Happening To Our Social Newsfeeds?
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Gotten into an argument on Facebook lately? You're not alone. Find yourself nodding violently in agreement with something someone posted? Even more common. We find ourselves in an environment where everyone seems to be acting like an "activist" for the... Continue reading
Posted Jan 29, 2017 at Logic+Emotion
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