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Davidamoore
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Your post got me to Google the company and look at their website. Makes me think that they make a lot of money off clients if they can send out $100/piece. The piece was obviously attention getting, but does it convert into profitalbe customers?
Commented May 25, 2011 on The Ultimate Direct Mail Lead-Generation Piece! at VerticalResponse Email Marketing Blog for Small Business
The Ultimate Direct Mail Lead-Generation Piece!
Let's face it, we all get a lot of mail. Some we read and others get the circular file treatment, IF it even makes it to our desks. Hey, in my opinion there is still a place for direct mail - for some businesses it just make sense, especially business-to-business where you have to generate leads...
While I call the 6x11 super-sized/jumbo, others will call the 6x9 similar names. But I love this size. Big impact with no extra postage costs. The card gets the attention, then it's up to the copy and the follow up strategy to convert. Thanks, Darren, for the comment.
Commented Aug 3, 2010 on Mailbox Minute: Supersized Postcard is Direct Mail Heaven at Print 4A Purpose
Mailbox Minute: Supersized Postcard is Direct Mail Heaven
A few weeks ago, I highlighted a direct mail piece from a church that was done very cheaply and very poorly. Today's example is quite the opposite. This supersized postcard does many things correctly. It's the difference between direct mail "heaven" and, well, you know... Love your comments. ...
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