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David Berkowitz
New York, NY
Serial marketer, not killer. Previously: MRY, 360i, iCrossing, eMarketer
Interests: marketing, technology, social media, mobile media, startups, emerging media, and anything decent served from a food truck
Recent Activity
We've moved! Update your feeds
A quick note: this site has now officially moved over to www.serialmarketer.net. Thanks for your readership here over the years. Please update your feeds, bookmarks, etc, and please join me on the new journey. David Continue reading
Posted Sep 11, 2016 at Serial Marketer (formerly Marketers Studio)
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Adventures in Botsitting: How Marketers Should Approach Chatbots
Posted Aug 11, 2016 at Serial Marketer (formerly Marketers Studio)
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Join Me on a Webinar about the Future of Mobile Marketing 8/4
Posted Jul 26, 2016 at Serial Marketer (formerly Marketers Studio)
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Hooray, It's a Pokemon Go Tweetstorm about Marketing!
Posted Jul 15, 2016 at Serial Marketer (formerly Marketers Studio)
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The Marketing Paradoxes of Pokemon GO
Posted Jul 14, 2016 at Serial Marketer (formerly Marketers Studio)
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A Sniff Test for the Internet of Things
Posted Jun 27, 2016 at Serial Marketer (formerly Marketers Studio)
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A Few Thoughts on Paid, Owned, and Earned Media
Posted Jun 16, 2016 at Serial Marketer (formerly Marketers Studio)
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How to Make a Bad Impression
Posted Jun 6, 2016 at Serial Marketer (formerly Marketers Studio)
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OMMA Marketing Tech: How to Make That Pitch Stand Out
Posted May 23, 2016 at Serial Marketer (formerly Marketers Studio)
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Welcome to the Future Home of Serial Marketer
Posted May 16, 2016 at Serial Marketer (formerly Marketers Studio)
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A Hint of a New Title for OMMA Marketing Tech
Posted May 9, 2016 at Serial Marketer (formerly Marketers Studio)
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You're Right, NY Times - A Lot of Sexism IS Subtle
Posted May 2, 2016 at Serial Marketer (formerly Marketers Studio)
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See you at iMedia's Agency Summit?
Posted May 1, 2016 at Serial Marketer (formerly Marketers Studio)
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How Newton's Third Law Applies to SXSW
Posted Mar 28, 2016 at Serial Marketer (formerly Marketers Studio)
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Spring Events: Kids and Cars, Romancing the C-Suite, CMOs Gone Wild
Posted Mar 22, 2016 at Serial Marketer (formerly Marketers Studio)
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Follow the SXSW Chat on Storymaking with German Haus
Ahead of the session on the future of storytelling that I'm doing with German Haus at SXSW (see details here), I'm using ReplyAll to chat with host Irmela Schwab about themes from the session. This post will be continually updated as we have the conversation, and you can follow along right here. Continue reading
Posted Mar 10, 2016 at Serial Marketer (formerly Marketers Studio)
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#DamnSXSW: The Only SXSW Preview You'll Ever Need
SXSW 2016 is fast upon us, so continuing what can now be considered something of a tradition, here is this year's #DamnSXSW preview deck, with a convenient preview of SXSW and a template you can fill out for your own recap decks after. SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas! from David Berkowitz Continue reading
Posted Mar 10, 2016 at Serial Marketer (formerly Marketers Studio)
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Es ist Deutschland Week in MarketersStudio.com
Posted Mar 2, 2016 at Serial Marketer (formerly Marketers Studio)
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Kommen Sie mit mir auf Deutsch Haus auf dem SXSW
Posted Mar 1, 2016 at Serial Marketer (formerly Marketers Studio)
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Meet up at Mobile World Congress?
Posted Feb 21, 2016 at Serial Marketer (formerly Marketers Studio)
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13 Things to Know about the Alpha Generation
Posted Feb 18, 2016 at Serial Marketer (formerly Marketers Studio)
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CES 2016 in Review: The Autonomous 4K VR 3D IoT Drone Awakens
It's an annual tradition - getting the CES recap deck up before CES is even over. This year, I've altered the flow somewhat, focusing more on overarching trends and themes, and leaving the tech highlights for dessert. But it's all there. And as per usual, there are tons of links cited throughout the deck, and a grand recap of many more at the end, so you may just want to skip ahead and read it... Continue reading
Posted Jan 11, 2016 at Serial Marketer (formerly Marketers Studio)
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Quiz: How Well Do You Know CES Tech Flops?
With my friends at Riddle, I've got a fun CES quiz for you. I learned a few things along the way. Take the quiz and let me know how well you did. <div style="display: none;" data-mce-style="display: none;"><section><h2>How well do you know the biggest tech flops of the past 10 years?</h2><div>Some came with massive hype, others just fizzled out from humble beginnings. Let's see how well you remember these mega tech flops!</div></section><section><h3>Microsoft made plenty of noise... Continue reading
Posted Jan 4, 2016 at Serial Marketer (formerly Marketers Studio)
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CES 2016 Preview Roundup
As part of my preview of this year's Consumer Electronics Show (embedded below), I included a slide at the end, updated a number of times, with some of the best coverage previewing the show. To make it even easier, here's the list: CES 2016 Innovation Awards (CES) CES 2016 Sneak Peek: 9 Cool Gadgets (InformationWeek) Top Technology Trend to Watch 2016-2018 (Forrester) Gartner: Top 10 Strategic Technology Trends for 2016 (Forbes) Marketers: 5 Technologies You... Continue reading
Posted Jan 4, 2016 at Serial Marketer (formerly Marketers Studio)
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10 Years of CES
Attending CES for ten years means traveling a total of 50,000 miles (from New York), navigating about 20 million square feet of exhibit space, mingling with some subset of more than 1.5 million attendees, and creating at least 1,000 slides for recap decks. I also know that one’s status as a rookie or veteran is determined by others; my familiarity with the Consumer Electronics Show is dwarfed by those who have been attending for decades.... Continue reading
Posted Jan 4, 2016 at Serial Marketer (formerly Marketers Studio)
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